If It's Hip, It's Here (Archives): artsy memory game

The Quick Brown Fox Jumps Over the Lazy Dog is a Typeface Memory Game based on the classic game of matching two images.

This very attractively finished typographic memory game includes 25 variations of the letter ‘A’, each in a different letter type. Players attempt to find the matching A’s in the same letter type. The player who has the highest number of matching letters wins the game.  Typographic information about the letter is included on the card, and a separate folder provides a general history of the typography. This is an enjoyable and instructive game for graphic designers and anyone who is fascinated by letter types.  As you play, you increasingly recognize what are often very subtle differences between the letters and more about the details of the letter types. They become progressively easier to recognize and distinguish from one another (even Univers and Helvetica!)

Among the letter types included in the game are Akzidenz Grotesk, Baskerville, Centaur, Garamond, Helvetica Rockwell, Times New Roman, Univers and many more.  The game was assembled and designed by the Brazilian design studio, ps.2 arquitetura + design.  

Design: ps.2 arquitetura + design
Format: hardcover
Dimensions: 2 x 25 cards

The Brand Memory Gameis another addition to the successful BIS memory games series, a new game about the knowledge of brands.  For this game, Hendrik-Jan Grievink has made a selection of 30 internationally  well-known brands, showing neither logo nor name on the images of the matching pairs.  The challenge is to find matching pairs of a brand, based solely on their characteristic colors and style elements and a short description of the brand. 

Playing this game is great fun and offers an excellent test of your brand  knowledge.   Hendrik-Jan Grievink is also one of the creators of the Fake for Real Memory Game, which has already gone into its fifth edition.

Design: Hendrik-Jan Grievink
Format: hardcover
Dimensions: 2 x 30 cards

This fun boxed game is based on the same simple premise as other 'memory' games, only it's a clever, well-executed version for the 18+ crowd. Lie the 60 included cards out face down and flip them over two at a time in hopes of matching the pair. If the cards do not match, place them back down and continue until you've matched the pairs. Only in this case, the 30 pairs contrasts one 'real' photo and one 'fake' photo.

What do I mean by a clever, well-executed version? Take a look at some of the FAKE/REAL 'pairs' from the game:

designer: Hendrik-Jan Grievink.
About the editor: Koert van Mensvoort is a philosopher, scientist, researcher and artist. He is an assistent Professor at the Eindhoven University of Technology, the Netherlands and co-director of the All-Media foundation, an organisation that researches and visualizes current cultural issues. Among his works are the Datafountain, the TV documentary The Woods smell of Shampoo and the Fake for Real memory game.

Buy the Fake for Real Memory Game here

Other equally creative and well-executed memory games from the same publishers, BIS Publishers, are Twins, Visual Power, Amsterdam and soon to be released...Typefaces!