The Kharkov, House Awards "Outdoor" Finalist By Australian Architects Collins And Turner

Here's a look at one of the finalists in the Outdoor category of Australia's 2012 Houses Awards. The Kharkov House by architects Collins + Turner:

You Can't Make This Sh*t Up. New York Crowd-Sourced Content Compiled & Curated.

New York Writes Itself was created as a crowd sourced and branded content idea in New York City by the Village Voice and Leo Burnett NY. Designed to be shared through social media and cultural influencers, the branded content reached audiences in a direct way where they could enjoy and share the content; a website to which people can contribute, an art exhibit, an ongoing blog and a bi-weekly web series.

The entire effort has won several awards including a Cannes Titanium Lion for branded content integrating user-generated content.

THE CONCEPT:


Village Voice is an editorial channel that has heritage of capturing the real, uncensored voice of New York. The challenge was prove this brand position, and at the same time, re-establish the Village Voice as the go-to source of arts and culture. The objective was to re-establish the Village Voice as the real uncensored voice of New York, and a brand that is in touch with New Yorkers and the cultural scene of the city. Their strategy was to create a campaign that would not just advertise the Village Voice, but would give New Yorkers a new way to get involved in the creation of cultural content with the brand. Therefore, they created ‘New York Writes Itself’, a crowd sourced content platform designed as a place for New Yorkers to write down the amazing things they see and hear on the streets of NY every day, and see them turned into editorial and creative content. The first execution of the project was a letterpress art exhibition in which the city’s leading letterpress artists brought real words heard on the streets of New York to life letter by letter.

THE NEW YORK TYPES LETTERPRESS ART SHOW:


Various printers and designers then turned the words of New Yorker's into beautifully designed letter-pressed posters that were shown in an exhibit. Every piece of art in the show was inspired by a person, scene, or quote witnessed in NYC.



THE CHAIRMAN BI-WEEKLY WEBISODES:



The Chairman is a bi-weekly webisode series that launched a month ago. The 'Chairman' himself is a New Yorker who reads a small excerpt from the official NYWI script in each episode. With the engagement of a story teller he reads to us from his iconic yellow leather chair which is placed on the streets of New York.


see the episodes here

The audience were drawn to New York Writes Itself through integrated channels including: - newyorkwritesitself.com, the hub of the consumer generated content which fueled the campaign - Social media including Facebook, Twitter, Tumblr and Village Voice newspaper and villagevoice.com - Editorial content including Village Voice and earned media - Key cultural influencers and bloggers who targeted relevant sub-cultures in the creative community - Street poster campaign on the streets of NYC.

‘New York Writes Itself’ was hugely successful as a piece of branded content: over 24m media impressions to date. Held at the Art Directors Club in New York, the exhibition achieved a record attendance. 2m unique visits to NewYorkWritesItself.com, 52 articles of earned media in editorial channels outside the Village Voice including New York Times and CBS News. $15,000 revenue generated in sold artwork of which 100% went to the artists involved. New York Writes Itself has made such a strong cultural impact, Village Voice has made it a permanent piece of its arts and culture content. An Off-Broadway play and comedy series are currently in production as is new content to come.




Get involved as a Scribe at newyorkwritesitself.com, and your everyday experiences of New York just might become part of the next New York Writes Itself experience, which could take the form of music, writing, photography, a short film or more.

Keep sharing your stories.


Credits
Executive Producer: Jeremy Fox Leo, Burnett NY
Village Voice Publisher: Josh Fromson
Village Voice Promotions/Marketing Manager: Christina Pettit
Village Voice Web Editor : Nick Greene
Village Voice Online Operations Associate Manager : Tara Mcguiness
Chief Creative Officer: Jay Benjamin Leo Burnett NY
Creative Director: Michael Canning, Leo Burnett NY
Creative Director : Kieran Antill, Leo Burnett NY
Cultural Architect: Max Goodwin, Leo Burnett NY
Managing Director: Tom Flanagan, Leo Burnett NY
Village Voice Media President And Chief Operating Officer: Scott Tobias
Village Voice Marketing Director: Rosemary Raposo
Copywriter: Michael Canning, Leo Burnett NY
Art Director : Kieran Antill, Leo Burnett NY
Creative Intern: Skyler Dobin, Leo Burnett New York
Web Developer: Avant, LLC
Music: Comma Music
Production: Radical Media
Artists:
Keystone Design Union
Center for the Book Arts
Center for the Book Arts
Swayspace
Tarhorse Press
Peter Kruty editions
Production: Bill Thomas
Editors:
Beast
Nice Shoes

Information, images and some of the text, courtesy of The Village Voice, Cannes Advertising Festival and Newyorkwritesitself.com

12 UK Artists Design Posters For The Olympic and Paralympic Games.

This summer's Olympic and Paralympic Games are heralded with 12 special artist designed posters. Created by leading British artists Martin Creed, Chris Ofili, Anthea Hamilton, Gary Hume, Michael Craig-Martin, Sarah Morris, Bridget Riley, Rachel Whiteread, Fiona Banner, Howard Hodgkin, Bob and Roberta Smith, and Tracey Emin.

Since 1912, each Olympic host city has commissioned one or more posters to celebrate the hosting of the Games. Over the course of the last century a body of iconic work has been created and previous artists who have created a poster include David Hockney, Andy Warhol, Roy Lichtenstein and RB Kitaj.

The artwork is on show at Tate Britain in a free exhibition as part of the London 2012 Festival.

Posters For The London 2012 Olympic Games:

Bridget Riley, ROSE ROSE:

Martin Creed, WORK NO. 1273:

Anthea Hamilton, DIVERS:

Chris Ofili, FOR THE UNKNOWN RUNNER:

Howard Hodgkin, SWIMMING:

Rachel Whitehead, lOndOn 2012:




Posters For The London 2012 Paralympic Games:

Sarah Morris, BIG BEN 2012:

Bob and Roberta Smith, LOVE:

Fiona Banner, SUPERHUMAN NUDE:

Gary Hume, CAPITAL:

Michael-Craig Martin, GO:

Tracey Emin, BIRDS 2012:




Available as signed limited edition screenprints or as reprints.
You can purchase the posters from the Tate here

Banksy's New Olympic Themed Wall Murals

Posted on his website are these two new images by Banksy as an homage to the Olympic games which began yesterday in London.


detail:


Banksy

LED Surfboards Light Up The Ocean.

Pukas, who has the biggest surfboard factory in Europe, designed some special awesome colored LED surfboards. Along with Juan Mari Indo, they developed the technology and aesthetics of the lightweight glowing boards and sent them off to some surfers to try them out.







Some of the “Leds by Pukas” were sent to Portugal for Tiago Pires’ joy. The second surfboard was pro-surfer Joan Duru’s new toy. And the third, well, the third didn’t last too much as Aritz thought surfing on a solid 6ft. barreling swell on Hossegor’s beachbreaks would look great. It looked amazing indeed, but it was a 5’6 meant to be ridden for airs or less heavy stuff. No photos or videos for his attempt and that board ended up broken (sad face).




In the video below you can listen to Juan Mari Indo’s thoughts on the surfboards, a decorator-adventurer-artist who has been key on the development of the LEDs, along the whole crew at the Pukas factory, specially Johnny Cabianca:


Nike 6.0 launched a huge campaign for The Chosen featuring 22 year old Biarritz surfer Naum Ildefonse surfing with the “Leds by Pukas”, directed by Surface to Air:


Naum Ildefonse with his LED by Pukas:



Surfers Tiago Pires and pro-surfer Joan Duru were filmed surfing on the LEDs by Puka in the following video:





So if you feel like ordering the most special surfboard you could ever imagine, send them an e-mail at olatu@pukassurf.com because you might be able to own one…

About Pukas Surf:
Their surfboard factory is the biggest in europe, placed between Mundaka and Hossegor in the nearby area of San Sebastian and Zarautz, Spain's Basque Country. The shops and the surfschools are part of a group that employs close to a hundred people.

Pukas

Thanks to Pukas and Fitenia Surf Shop for additional images

Jason Freeny Launches His First Mass Marketed Designer Toys: CAPSLS

One minute you're an unknown artist working on a quirky new project; the next you’re being named Clutter Magazine’s Breakthrough Artist of 2011. Suddenly you've got an army of avid Facebook fans following your every move and your pieces are selling for $10,000 each. So where do you go from there?



For Jason Freeny, who made his name by dissecting toys, the answer was fairly obvious. This week Freeny launched his very own line of designer toys; CAPSLs.


above: Freeny began designing his CAPSLs way back in 2009

CAPSLs are super-durable, interactive keychains with pocket-sized personality and just enough space to store your smallest goodies, like candies, mints, “prescriptions”-- whatever it is that keeps you going.


“For my first line of designer toys, I wanted to add function” Freeny says. “ Everything else out there is all about form, but CAPSLs are actually useful too. And I wanted to add a 4th dimension, since so much of what I do focuses on what’s inside; CAPSLs let you go inside and actually use that space to store things.”



The first series of CAPSLs features 12 original designs ranging from sweet (Flower Bomb) to zany (Frog Squid). Tops and bottoms create an airtight seal, and they’re interchangeable, so you can mix and match with more than 100 combinations.



Artist Jason Freeny Shows Us Once Again; It's What's Inside That Counts
CAPSLs (series one) includes: • 3 Eyed Squid • 40 Watt • Bones & Band-Aids • Brain Monster • Daily Dose • Flower Bomb • Frog Squid • Happy Pill • Frog Squid • Peace Bomb • Shark Bomb • Spray Bomb • Squid Monster • Medicine Man (limited edition 300 available)








above: the Medicine Man CAPSL is limited to 300 editions


FCTRY/Jailbreak Collective: Based in Brooklyn, FCTRY is an independent product design company specializing in creative applications of mass production.

In addition to the original 12, several special limited edition CAPSLs will be released over the next few weeks.

Buy CAPSLs