An Air of Superiority. Sports Car, Distillery and Hunting Lodge Aromas In A Can.

No florals or sea breezes in these air fresheners. Archer Air Superiority Air Fresheners are masculine, rich and earthy scents that come in three fragrances.

How Very Enterprising. Reformulated and Repackaged Star Trek Scents Launch To Coincide With Into Darkness.

Now that the new Star Trek movie, Star Trek: Into Darkness is out, the marketiing tie-ins have begun. One of the funniest to me is the selling of officially licensed Star Trek Fragrances.



I have no idea if people actually wear these scents, merely buy them as collectibles or give them as humorous gifts. But in any case, these pop culture inspired colognes for men and perfumes for women make great gifts for the Trekspert, Trekkie, Trekker or sci-fi fanatic in your universe.

You may be thinking you've heard about these before - and you did when Genki Wear owned the official licensing and launched scents to coincide with the Star Trek movie released in 2009


above: the Genki Wear Star Trek Fragrances launched in 2009

But now that Palm Beach Beaute owns the licensing, these fragrances (One for women and three for men) have been completely reformulated and the bottles and packaging have been redesigned.

Star Trek Pon Farr Perfume:


•Pon Farr Eau de Parfum for women.
•Comes in a gorgeous purple gradient glass bottle in a metallic box of purple and silver.
•Scent features light, clean top notes of Juicy Nectarine, White Violet, Tropical Orchid, with mid and base notes of Mirabelle Plum, Egyptian Jasmine, Vanilla, Sandalwood and Musk.
•An invigorating and romantic scent for intimate times.



The Star Trek Pon Farr Eau de Parfum for women is a refreshing fragrance that is both invigorating and dramatic. Pon Farr is excellent for those bright sunny days and warm summer nights spent together at the beach, around the fire or simply watching your favorite affair d'honneur. Comes in a gorgeous 90 mL purple gradient glass bottle with a defined clear cap and presented in a metallic box of purple and silver.
Pre-Order it here.

Star Trek Sulu Cologne:


•Sulu Eau de Toilette for men.
•Comes in a gorgeous clear glass bottle in a metallic box of black and silver.
•For the man who does everything.



The Star Trek Sulu Eau de Toilette for men is the perfect fragrance for the man who does everything. Whether you're off cataloging exotic plants, collecting antique firearms, or piloting ancient helicopters and advanced starships - this cologne will have you smelling irresistible. Being a man like Sulu, well, it's more than just choosing to live your life with style; but you already knew that, didn't you? Comes in a gorgeous 100 mL clear glass bottle with a chrome cap and presented in a metallic box of black and silver
Pre-Order it here.

Star Trek Red Shirt Cologne:


•Red Shirt Eau de Toilette for men.
•Comes in a gorgeous red glass bottle in a metallic box of black and red.
•For the young modern man who doesn't hesitate.



The Star Trek Red Shirt Eau de Toilette for men is a fragrance made for the young, modern man of the galaxy who doesn't hesitate - who revels in being alive today. The Red Shirt fragrance instills confidence, showing the universe your strength, your valor, your devotion to living each day as though it could be your last. Savor the day. Comes in a gorgeous 100 mL red glass bottle with a chrome cap and presented in a metallic box of black and red.
Pre-Order it here.

Star Trek Tiberius Cologne:


•Tiberius Eau de Toilette for men.
•Comes in a gorgeous gold glass bottle in a metallic box of black and gold.
•Be casual, yet commanding.



The Star Trek Tiberius Eau de Toilette for men embodies bravery and spirit, blending chemistry and emotion for a crisp, clean men's fragrance. Tiberius is a casual yet commanding fragrance spiked with raised notes of freshness and sensuality - just like Captain Kirk. Why would you need any other cologne? Comes in a gorgeous 100 mL gold glass bottle with a chrome cap and presented in a metallic box of gold and red.
Pre-Order it here. 

Elvis Jesus Launches Their First Fragrances For Him and Her.

UK-based fashion brand Elvis Jesus has just launched their debut premium fragrances, Elvis Jesus for Him and for Her.



Each of the fragrances embraces the deviant ethos of the brand, with each bottle cleverly encased in a bootleg fashion, buried within the pages of a ‘book’– a nod to the origin of the brand’s namesake. Each glass flacon is emblazoned with the Elvis Jesus logo, rose-coloured gold For Her, and pewter For Him.


above: Elvis Jesus For Her

The books that hold each bottle are bound in lustrous brown or black material, with the Elvis Jesus emblazoned upon each cover, and an homage to the company history upon each spine.


above: Elvis Jesus For Him

The scents themselves embody the play of opposites inherent within the principles of Elvis Jesus. Found within Elvis Jesus For Him is a masculine earthy citrus scent that precludes the lingering masculine notes of cedar, vetivert and sensual woods leave a long lasting, seductive impact. Elvis Jesus For Her opens with a fresh burst of uplifting grapefruit, cherry, and peppermint blended with the woody backdrop of nutmeg that develops into an innately feminine rose, jasmine and cinnamon–evocative of a glamorous bygone era.



Elvis Jesus for Him: ” A masculine Earthy Citrus scent that opens with an explosion of Grapefruit, Orange and spicy Pink Pepper that prelude an earthy heart of Black Pepper, Patchouli and Geranium. The lingering masculine notes of Cedar, Vetivert and sensual Woods leave a long lasting, seductive impact.”



Elvis Jesus for Her: “A fragrance of contrasts, Elvis Jesus For Her opens with a fresh burst of uplifting Grapefruit, Cherry, Bergamot, Elemi and Peppermint blended with the woody backdrop of Nutmeg that develops into an innately feminine heart of Rose, Jasmine, Muguet and Cinnamon – evocative of a glamorous bygone era. The dry down envelops with a sensuous woody blend of Cedar, Courmarin, Amber, Vanilla, Tonka Bean and Leather. A Woody Floral scent that lingers to give an indelible impression.”



Elvis Jesus For Him and For Her is available in 50 and 100 ml Eau de Toilette.

Buy them here

Graffiti Artists MIRF Create Limited Edition Fragrance Bottle For NY Yankees.

The official fragrance of the NY Yankees has just released their limited edition men’s bottle with exclusive design and artwork done by none other than NYC graffiti legends Mint&Serf aka MIRF.




Mint&Serf's distinctive drippy MIRF, which is featured on both the front and back of the bottle (above) , conveys their enthusiasm for New York, yet also expresses their understanding of the overall brand of the city. "People who know us can tell you that we are both diehard New Yorkers. From Astoria, Queens to Sheepshead Bay, Brooklyn to East Tremont Ave in the Bronx to Victoria Blvd in Staten Island, graffiti opened us up to almost every neighborhood in New York City. We live and breathe New York City," said Mint&Serf. "When it comes to the symbol of New York, there is nothing more iconic and recognizable than the New York Yankees; to think that graffiti we created on the streets of New York will be immortalized alongside the New York Yankees logo is an honor.”

MIRF's distinctive drip graffiti found around New York:




Tagged with #MIRF4Yanks, posters have begun appearing around the city:

above: instagram photo by Chicozen


above: instagram photo by Jposorio

The multimedia artists Mint&Serf were born Mikhail Sokovikov and Jason Aaron Wall. Mint&Serf, collaboratively known as MIRF, produces sculptures, graffiti, photography, public and private installations, curatorial work, commercial partnerships, publications and nightlife experiences. While Mint&Serf’s creativity was originally born on walls of their beloved concrete jungle, the duo’s illegal art morphed into conceptual art theory and commissions for some of the world’s most recognizable brands including Nike, Red Bull, Marc Jacobs and ACE Hotel.

The New York Yankees™ fragrance captures a sporty and confident attitude, creating a timeless, masculine scent that contains fresh wood tones, an invigorating blend of sparkling bergamot, coriander and cool blue sage. The fragrance also evolves to reveal a fusion of crisp ivy leaves, orange flower and geranium, enhanced with rich earthy patchouli, smooth sandalwood and suede.

“It has been an honor and a privilege to work with the New York Yankees, Major League Baseball Properties and now with Mint&Serf on this fragrance,” said Thomas Butkiewicz, CEO of Cloudbreak. “Mint&Serf’s artistic creativity and unique knowledge of New York City will bring an unparalleled freshness to the fragrance industry.”

The New York Yankees™ Limited Edition Graffiti EDT is available now online at at  NYYankeesFragrance.com and at Macy’s, Lord & Taylor and Belk.
200ml/6.7oz bottle for $85.

This cutting edge project introduces a new conceptualization for beauty brands; the NY Yankees limited edition men’s fragrance promises to be on every guy’s radar through and beyond Major League Baseball season.

Wes Anderson and Roman Coppola's Prada Candy L'Eau And A Look Behind The Scenes.

To promote Prada's latest fragrance, Candy de L'Eau, Directors Wes Andersen and Roman Coppola have created a real tale told in three online episodes starring Léa Seydoux.

Bond No. 9 To Launch The First Digital Fragrance.

Bond No. 9, the New York perfume brand, is launching a new fragrance called HTTP://WWW.BONDNO9.COM this summer. The bottle design is a scannable QR code* that will take you RIGHT to the Web. Available online only (of course) starting June 30th. This one of a kind scent, spanning virtual to reality, features yellow bergamot, pineapple, juniper berry, apple, blackcurrant and cedarwood.



The QR codes will appear in print ads and on the outside of the brand’s Bondmobile, which will direct smartphone-wielding shoppers to Bond No. 9′s website where the $250 scent can be purchased.



The brand’s founder and owner Laurice Rahme explains the motivation to WWD:
“The fragrance business is always doing the same thing and the same thing and the same thing. We wanted to really capture what is going on in the world. Everybody is online. Everybody is mobile. So we have to do a fragrance for that world. It’s a different world. What I love about the packaging is that for all of us in this industry talking about how difficult and expensive it is to train and retain sales people, to have a bottle that speaks to the consumer, directly, is the dream. It’s not a department store [distribution]. It’s not Sephora. It’s beyond that. It’s the most direct way to buy that you could ever have.”

*scannable QR codes can easily be read with various QR Code-Reader apps available for free from iTunes.

Introducing 'Everything' - The Perfume That Combines 1,400 Fragrance Samples Into One Giant 1.5 Liter Bottle.

Everything is a perfume by directors and artists Lernert & Sander consisting of new fragrances that were launched in 2012.

Over the last year Lernert & Sander collected almost 1,400 samples of newly launched fragrances.






By mixing the content of all of these bottles, they created 1.5 liter of Everything.



This unique (and I'm guessing, odiferous) perfume comes in a specially designed and hand blown bottle, an enlargement of a classic sample bottle.



If you're in Paris between March 1st to 9th, the bottle will be showcased at Colette on 213 Rue St-Honoré where you can have a rare chance to try it.

Credits:
Concept & Design: Lernert & Sander
Producer: Maarten Le Roy (Wrong)
Graphic design: Veronica Ditting
Styling: Ferry van der Nat
Light & technique: Ram van Meel
Carpenter: Hadewig Steenwinkel
Special thanks to Ferry van der Nat, all the people at Wrong and our interns David in den Bosch, Mathijs Kok & Derek van Egmond.

Calvin Klein's ck one Shock Street Edition Bottles by Graffiti Artists Fabel and Miss163

As well as a brand new fragrance, Calvin Klein's ck one shock Street Edition features distinctive new bottle designs created by legendary New York graffiti artist Jorge "FABEL" Pabon for the men's fragrance and by Miss163, one of a new generation of New York graffiti artists, for the women's fragrance



The men's scent:
The sparkling oriental of ck one shock for him opens with juicy clementine, pulsates with the smooth spice of black basil, and finishes with a masculine tobacco musk for a long-lasting signature.
top notes: cucumber, clementine, purple lavender
mid notes: osmanthus absolute, black pepper, cardamom, black basil
base notes: tobacco absolute, ambreine, musk, patchoul



The women's scent:
The juicy floriental of ck one shock for her opens with a fierce bouquet of passionflower, intensifies with a drizzle of liquid chocolate accord, and warms into a second skin musk for an addictive signature.

top notes: passionflower, pink peony, poppy flower
mid notes: liquid chocolate accord, blackberry, narcisse, jasmine
base notes: vanillin, patchouli, ambers, skin musk

Limited Edition Swarovski Embellished Bond No. 9 Fragrances

Perfume and fragrances always make nice gifts. These limited edition versions of some of the best-selling scents from Bond No. 9 make great gifts. With a price range spanning $350 to $7500, the following limited edition Bond No 9 bottled scents are embellished with Swarovski crystals and elements that will make anyone's eyes sparkle.


New York Musk Emerald Swarovski Shooting Star

For all those collectors and connoisseurs who fell in love with last year’s exquisite, richly textured clear-diamond superstar bottle studded with crystals, the good news is: we’ve done it again—only this time with a network of emerald stars. The scent? Our brand new New York Musk. Consider this bottle just the second in our growing Shooting Stars series
Notes of: grapefruit, black currant, osmanthus flower, green lilies, nutmeg, musk, patchouli, sandalwood and vetiver
100ml — $1,000.00

The Fantasy-Stone Fountain of Peace

This year’s official, unabashed extravaganza gift is our now-perennial 42-ounce spigoted amphora vitrine, filled with the Scent of Peace, its gracefully curvaceous exterior glistening everywhere with a new Swarovski crystal design: a profusion of stones in varying sizes and shapes, carefully pieced together onto a surface as intricate and tactile as an incandescent moon-glow tapestry. True, perfume containers have always had an element of fantasy. But this one is ultimo in every way.
42oz — $7,500.00

The Swarovski Crystallized Amphora

Their outsized 42 oz amphora vitrine, breathtakingly covered with 16,500 hand-applied platinum Swarovski stones. Not to forget the bottle top—an elliptical mirror with honeycomb base. And while they were at it, they added the Bond No. 9 signature and a handy golden spigot. Contents? Your choice among our Bond No. 9 eau de parfum (exclusions apply). This bedazzlement comes in a white patent leather gift case, also adorned with crystals
— $3,500.00

The Scent of Peace Incandescent Shooting Super Star

The Scent of Peace is likewise the eau de parfum chosen for the classic Bond No. 9 superstar bottle that’s been decked out all over with those Swarovski fanci-crystals—the moonlit exterior emphasizing the preciousness of the contents. Even the oval cap and the keepsake silver-toned presentation box are studded with stones.
Notes: Grapefruit, black currant, lily of the valley, musk
100ml — $1,000.00

Central Park West Limited Edition with Swarovksi

For gardenia devotees with a sense of fashion elegance, this is the ultimate gift of gifts: A 100 ml. limited-edition bottle of Central Park West whose houndstooth surface has been rendered with 2,500 sparkling Swarovski gems, its edges bordered in vivid lime green, its cap encircled with tiny stones.
580 — $580.00

Nuits de Noho Chandelier

This downtown beauty goes out A LOT. So they’ve given it a wardrobe change. A lacquer-smooth, basic-black-for-the holiday’s bottle, accented with Bond No. 9‘s new chandelier treatment: See through prism necklace and matching jaunty cap
Notes: Jasmin, creamy vanilla, sheer patchouli
100ml — $380.00

Astor Place Swarovski Limited-Edition

Our Mesmerizing New Eau de Parfum, Inspired by New York’s Most Vibrant Arts-and-Style Intersection.
Notes: Violet Leaf, Mandarin Zest, Freesia, Red poppy buds, Orris (iris root), teakwood, Musk and Amber
100ml — $300.00

The Swarovski All-Stars

They’ve gone overboard and embellished three more of their most coveted scents with the tiniest and most reflective of all the Swarovski stones—five thousand of them per 50ml bottle. The pearlized milk glass Eau de New York bottle (citruses-cyclamen-jasmine-vetiver) is studded with diamond-colored aurora borealis stones. Chelsea Flowers (peonies-magnolia-rose) is decked with emerald-colored stones. Chinatown (peach-gardenia-tuberose-sandalwood) features ruby-colored stones.
Eau de New York - 50ml — $650.00
Chelsea Flowers - 50ml — $650.00
Chinatown - 50ml — $650.00

Shop for these and more here.

New York Yankees Pitch Their New Fragrance With A Mobile Truck Experience.

The New York Yankees are pitching their new fragrance line with a mobile truck decked out in pinstripes by Scheck Outdoor.




Driving around New York to build awareness for the fragrance, which is being sold at Yankee Stadium, Macy’s and Lord and Taylor, the truck stops to engage consumers and invite them to try the fragrance along with the New York Yankee baseball 'experience.'




The interior of the truck was designed to emulate a locker room featuring memorabilia from Yankee Greats Yogi Berra to Derek Jeter, courtesy of Steiner Sports Memorabilia. The truck provides a mobile "kodak moment" for passers-by who can pose inside wearing a helmet and yielding a bat.




Passing out samples and loaded with NY Yankees imagery, the truck is both a traveling showroom experience and billboard for the new fragrance line.





About The Fragrances
New York Yankees™ fragrance:

above: This fresh, woody scent introduces an invigorating blend of sparkling Bergamot, Coriander and cool Blue Sage. As it evolves, the fragrance reveals a fusion of crisp Ivy leaves, Orange Flower and Geranium enhanced with rich earthy Patchouli, smooth Sandalwood and Suede to create a classic, timeless scent.

New York Yankees™ For Her:

above: This fruity gourmand scent introduces a vibrant blend of juicy Guava, succulent Plum and sun-kissed Apricot nectar, providing a mouth watering lift to the top. Drenched Strawberry Blossom and rich Tiare Flower enhances the femininity of the fragrance while creamy Sandalwood, delicious Vanilla and sensuous Musk create an instantly addictive quality that lingers on skin throughout wear.

When the truck is not being used for the experience, it is on the road in the NY area marketing the fragrance. Curtis Granderson and Mariano Rivera are the official spokespeople for the new scent.


photos courtesy of Thomas Iannaccone and Scheck Outdoor.


Buy the fragrances here