Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.
An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.
With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.
The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency
Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.
read more about the campaign here.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKKyBrwdyBDi23iy7JC3H3LOYesITQUaZJlxwsXdnf2_GBvuyDddJodZL2MZZW1ETYJ25TXW_6zlR_u76dQc9_1QNCmgarpcX_DSuP0uv1zWKP4F0VqHyQ2Q-k4ZGe-WHDrFmDBizXyBKS/s1600/Picture+29.png)
Above: Golfer Greg Norman (Golf World)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivyBhuwHb6v40rg1bwBXc7T6OreFoZuaGTgih7KiAfHRlyMva0YgQ32VyHDlaHe7rFU1gLZ7aX3RsEYzCdvTCeNDaT2ImlNGxUEnqlUk5UFZE1SFlFTb_BzgUZ8DDaF73glqvGHii3W2TJ/s1600/Picture+31.png)
Above: CBS Sports commentator Jim Nantz (Golf Digest)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWn9z-H297s_g1BNuNzBUqtN4z1UqR0qTP6yt-KdrV1OunfrNB9-y6ik4yLmQUfEJ80utQHcQg7PexZugXikgWyin7gafjQFHBC_9ZpVRPmOjKnwH4QzpPClmSkvHVzagG1n3hgOmd7y6/s1600/Picture+32.png)
Above: fashion designer Marc Jacobs (style.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqa1_nQYCIhgay4w-z8y7T0T_VrtAS7_k8NEcxFFG6Pl20_f29Q5wkl8LPWW4qOyJxkHUUjwVssY5_CRjzrZ6CQjdtm8gXF7EH11ovPf858VwHKebiqSSn70PCZKMq8K-ACSnnXqwjyyMG/s1600/Picture+33.png)
Above: architect Richard Meier (Architectural Digest)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3Qnwx8_NnEKaRpjw3uWJ43e-rGBQqZaWApLKR6PjNrDLzyEZTSAwQvPlQIwY66OU01ZJYupq2tJdRJYk3De6C6eY8Zy66EBDeq8Ssukaq8iG1dKQBvkXvY-tSxiIV20j-a8QP2IiCoSQm/s1600/Picture+19.png)
Above: Robert F. Kennedy Jr. (Traveler)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW-H7Yc04kXrfl9RL22_33Di7HMDdp4kfZ8ZI_x-HrTiqsYUoru43m6kZ0MdejRSpUSy6VafAk00DCpLalQa0VmpvtFVphHD-F0P29TroARrg9gFm-viu7c4Z4ITJI3iFyIhe_GQh76rw3/s1600/Picture+15.png)
Above: designer André Balazs (Concierge.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQkliBDvmGoBUM6Iw3sZ8tSwY7smq-MHfv7W9Ono15Il9uMVvogIWwf5IXn3P8Hxvmm42t90UKSIUzPjUIgJUUrZ4Rv2BAkjxcqyaL1IthxoiHFI8iS9qrtYTKLluNmohppyO1WJ3AL_lZ/s1600/Picture+14.png)
Above: Jimmy Wakes (wired.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEKYnmoc6XIIASC__Z0j_e89HIaIYcQrPlzjvdf5ToYnxDkOvAZvrTvdxW1zbPesD-jmVBZR3XktOH6pgjhrIpZlEmZVenmN8XurAdtUTwg-a6slaiXjq4u3vum2W58Jpvh7sUeXkkfSWk/s1600/Picture+5.png)
Above: media entrepreneur Strauss Zelnick (portfolio.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkTZyd0nO16UQj02qqNZj0dlWBtWrNelVrts2WD9nIjSPj6f9vaeC6EH5UazfG1Sk7p_HBkLIqdFkk_ZkWf_-zVK6arUNmoSr76Z_TZLoG-xrjK_RN2v6tmEWzhCx7nJuhDxaUd2O0N6HE/s1600/Picture+18.png)
Above: Chef Jamie Oliver (epicurious.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN1r1NYkVREJEyKcPXqcR92phGHXV0TyoPSe1YTeGNdRlCqWLqiyf8-evqUzM_rGYMDvfRu3i5iZMTCE8W2IYj9qvWMywGmPbK8sqeWgVDCtkMdDYx4_5sD1Y7UqQ_czWd2WfVKksqq5Kz/s1600/Picture+6.png)
Above: Eva Longoria (Glamour)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA_RgiQS9C48hqJO8rFizlJ4RE_dMUKm4kH-JBg0SRVPC5skYwklH_glKYLM_J9JvuDnMiYD3AU4FdnhwZ8PXzDiQTO6qwAya1fLJohubcpVjXRgQEruqEv1lk_z0RlsCPJLJGJZsICDRA/s1600/Picture+7.png)
Above: Preston Bailey (Bride's)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1-p3oUbdbejfcihPqneuYlFheRueZs6U09nMnRUfWKyhuLNe10tBjff-h8euWq7t078U5G-Es8tD2B6S1Z2gwq8u5IAc-9hULxpnkXUJyy7sIO8h3xsJoN__w8VnYJsh6rTNXL13JWLLy/s1600/Picture+29.png)
Above: Richard Branson (Wired)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPBHxu6Sbvq-W0KwR3913PUoMw9yfwKJQEPmkh9z_ploizjQYD3XwfyqmbKPn7SgZynGLxVEFDlx-CnZNMjp6s91hchHDGKFXEhqWwpRCqAetVzv1IsTVMl6z4uKQ_2uY-pnTVX3Xvn4U2/s1600/Picture+30.png)
Above: Kelly Wearstler (House & Garden)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo2nE5SU0JSdRHkWxOPF9s3q-KZmBbARQL8Myx-CWf0b55SrrL-sXOi-H3yrbJ_QsJOEFpgfwCE7t9mcADU3mi7vE61xM8sHBPLYlbX3nOZswtLughPmH9c3_ROKfCNPex6rJsK10NAYPO/s1600/Picture+30.png)
Above: actress Christina Ricci (W)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG6s5T5hyphenhyphenpfTuVkr_VG-vQKUWjNi1zqKuuZqNElA_a1mEZwm1hvGbz3xoqs0_celBOYWzdeB0NLoD1xbARUugqpus_Xl9nfx3tjYw_5QXJLWASIq4olR8DnGgry2GoyEjC1SkEKzMOTLtb/s1600/Picture+27.png)
Above: actor Hugh Jackman (Men’s Vogue)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGprlCK6c8yxbR760uV9p0rJ0spyPXIePynQ0C-bIq6oU0U6Upgwn8a3NRQ3O6dcrH_bBtTokHUwzZBlbX8_5Ucm3o3w3ZOWghq5y-RdVSZaDzEI9eRnwlaJA4IoH2O2HLKC9vB8OZQUmh/s1600/Picture+23.png)
Above: actor Patrick Dempsey (Details)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXVdvxTW1MbnYjer-TFz-TPmCp1wwHO6PWZRWacqjPHsanaHO63uhWdzHjHJoecOqJXthq2RKNLhIqXccnrGaFbiDxWsXS2oiRI4GJCbNWOfs2tXKVIH6NtO_9B4CU4kAAtZGD8eMYV7ou/s1600/Picture+20.png)
Above: chef Giada De Laurentiis (Bon Appetit)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikUtSkjhviPDmpm7GJQAhcMWYPEuHQw83yItaryKopL7p-WbC3E3Q2R9Y6USa9igVafgJKWMcy9cUIM6o19YGMViNLkP5qEMZlPYslacQfopnZeU-8UnQYQ_GUVLmxAm5kh_pp6FkHS84y/s1600/Picture+16.png)
Above: singer Sheryl Crow (Self)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp6NZwCiD9GuAjKhkCcIx6Lyo0WD1-yMZwtkV5x1fDE4BrFyhEIWYC1dr7A5rboPZrXyurziSanQ5UfaZg67_EzQhB2GGrJNVy8iFiiIlYj1ugWzRRAtZOsAqlOMqs5XGrkirX2l-6hXWI/s1600/Picture+1.png)
Above: actor Terrence Howard (GQ)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxCIRjnF7L0ngrMF_wuHGe0eh4a5pJa8qi_gsFYy5GBQ-zyD-I7b3ZA6ZKzlhQG4hvHSWrqd0x9zF99aOFvPHkCJN3pfPOPCM5ggDo7bhkJ92a2_lZ6YPQuNU0fLB43GZ8brb-twkW07F_/s1600/Picture+28.png)
Above: actress Kyra Sedgwick (Allure)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwC7CZ0is9W3FDdFlGH79pLf2dlL4BJn6yw02CkdkWyu9UocbdG_mN5zxVph0ut2n-eKc0YMQre81EkaXxSfkkyUN7itswZOluGI2CAtomZ-Rry9z3Chqc2QzeII4cTEom04sBgstdcXmm/s1600/Picture+36.png)
Above: designer Vera Wang (Brides)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDPORmHmCABB10BC0PU5kkCFE5qzN7E55pddAuTL1iNMvW-b1cjrHGqXcLUvyXi2aPbjLJIlbeWTrzsspjO63hj3VQgt8v-1RybNG_ibQE9XvGildpfPHK3RLrJYefzrT8I7lcBFe-PESV/s1600/Picture+26.png)
Above: interior designer Albert Hadley (domino)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJci-u3RB91rU7z4DIihbIRbSYFXK2ArnSUeWNYGurYmX1suYpm55m1Uis5oo5auTwEp3fMckWaN5tPX7-0wjvKRg0Urf4gCe4RGatIxgrZ2V3CLgZpZ0drYa8Pri5F03e2inv9fwot6rB/s1600/Picture+3.png)
Above: designer Monique L'huillier (Elegant Bride)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLSzbNFFj3-4A2vskmPalwOD5JkAOsiADZrPbHIsnjwKfurIYX4ZQ0AFeiYJI0ZsDJ3v4_K-CImdkBMwNF-0_eHcfHWtAr43DNr2YaukOOhjzHaGYORtPhyphenhyphenLRSqmvgEwScExBWpifxVOpT/s1600/Picture+13.png)
Above: actress Sharon Stone (Golf)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYLaBXbDH74qtrjZdYcoa7bBojnArsOchp76Zj0SstBGyBs6w64GvIL9v0M1_BbRrYtz-h15UcWACLdycFbu_qCk3tfmS-oIMTIsXAgyhJc1mGWGeBR7-Sn8ZCcn2RKAZUjGeB6XEUUV5V/s1600/Picture+37.png)
Above: actor Stanley Tucci and dog, Lily (Gourmet)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP4VqrW0YJkEGTN-EkZa7U3IfID47X6S59EjGBt2EJ_3WZ43jgpfBJDXlU2z2GI0q1vnbPAe-UVZfJjfSRClRBpJq3SvQRJga-kdWNn4D6Tnas3g_iqBIcuyOTU710j_GLHX-LqvkwHi_D/s1600/Picture+4.png)
Above: actress Molly Sims (Lucky)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn8jd6GpyVJMFUiE7XkAT8BTT2CBHwBONm0gktblYcNaAIIQC7EWTWDFfwqQP0QW4ZCziqh9xPIjq1fqnQqzMibhiYdI602CLevYdQ49y9b4IIyUT06a6v2BPW3aQOzNvHEiRDsSAvqyBa/s1600/Picture+17.png)
Above: wedding planner Colin Cowie (Modern Bride)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAFlsHsDCyzpkkvW5XrqyFuE4khyphenhyphend3p2hLizKkDDOu-5L7r-xLGJMvmQ61qndO9gzigXD68rVXx2K88XMDe7y_ERoBsNNo8kD4O3YVpK-kj54shYt6IzRKbC3W_zhXXL60A6mddXo5KhAH/s1600/Picture+34.png)
Above:actress Mary-Louise Parker (The New Yorker)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAWdIzmcszvgnMC7t7GTh4NQrmVeRZaDwzDs3HAoiDhPXMBd2Qn0G5UYYNDwNrpdWYGeuxSSzJEzJM1xcp1R6af58PfkAWBiDAq94Pk6yki8kR81WjrT3vyeeDQ2ky04MSDI7qnmGS3F7K/s1600/Picture+2.png)
Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPT2r_9R3uG7VCM2WA02a6HfQc_nEm1Xy30BmuTRRLAvl6cgDdJ5j9lMUYPOKejSPvjcXJpFql4QuL_PQAVijfdnitIzW4ASmZNBAY5ohRNa00K6vIl_l9mjXjbe9JT8A0AMca1x3nwrpN/s1600/Picture+24.png)
Above: designer Diane Von Furstenberg (Vanity Fair)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbr4v8pkLK9GJgxfJprm1TE2BDDpNfTlkqy84gxfCNZvI2HabhGem5qGjAde5YuPzEahrS5pGQsl8yPnTGDPYcS2rUON9rKi5EMD9tnKsHRwUHbi07yYLChyBdcAugAsdO_ro3yUK8UvLA/s1600/Picture+8.png)
Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)