Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.
An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.
With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.
The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.
read more about the campaign here.
Above: Golfer Greg Norman (Golf World)
Above: CBS Sports commentator Jim Nantz (Golf Digest)
Above: fashion designer Marc Jacobs (style.com)
Above: architect Richard Meier (Architectural Digest)
Above: Robert F. Kennedy Jr. (Traveler)
Above: designer André Balazs (Concierge.com)
Above: Jimmy Wakes (wired.com)
Above: media entrepreneur Strauss Zelnick (portfolio.com)
Above: Chef Jamie Oliver (epicurious.com)
Above: Eva Longoria (Glamour)
Above: Preston Bailey (Bride's)
Above: Richard Branson (Wired)
Above: Kelly Wearstler (House & Garden)
Above: actress Christina Ricci (W)
Above: actor Hugh Jackman (Men’s Vogue)
Above: actor Patrick Dempsey (Details)
Above: chef Giada De Laurentiis (Bon Appetit)
Above: singer Sheryl Crow (Self)
Above: actor Terrence Howard (GQ)
Above: actress Kyra Sedgwick (Allure)
Above: designer Vera Wang (Brides)
Above: interior designer Albert Hadley (domino)
Above: designer Monique L'huillier (Elegant Bride)
Above: actress Sharon Stone (Golf)
Above: actor Stanley Tucci and dog, Lily (Gourmet)
Above: actress Molly Sims (Lucky)
Above: wedding planner Colin Cowie (Modern Bride)
Above:actress Mary-Louise Parker (The New Yorker)
Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)
Above: designer Diane Von Furstenberg (Vanity Fair)
Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)