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Showing posts with label short film. Show all posts
Showing posts with label short film. Show all posts

"The Developer", A Beautiful Samsung Gear Spot Celebrates A Real Project by The Messi Foundation.




More and more, traditional :30 and :60 second spots from large marketers are paling in comparison to their branded content that they are calling "short films" - if you can call a two minute digital video a short film. The latest is this beautifully produced musically-inspired spot for Samsung (who also recently released "Dreams," a 2:57 minute digital short for the Samsung Galaxy Note 3, that was cut down to a minute long tv commercial for air, and is shown at the end of this post).



Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring world-renowned footballer and Unicef Goodwill Ambassador, Lionel (Leo) Messi, and the hit single "Royals" by hot New Zealand Pop Star Lorde.


above photo of Lorde by Simeon Patience.

The beautiful 2 minute branded content was created by Leo Burnett, Chicago and is a dramatic retelling of an actual project completed by the Leo Messi Foundation. Directed by Adam Hashemi the film has wardrobe designed by Paco Delgado, who was the costume designer for the film version of Les Misérables.



In case you didn't understand what's happening in the spot (and I'm not trying to be pedantic here), a mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion.

Together with his Samsung GALAXY Note 3 and GALAXY Gear, The Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, The Developer orchestrates and executes his mysterious mission.

The children watch in awe. They reflect on their current situation by singing New Zealand Pop star Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings.

The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission* to help under privileged children.



The events in this story are a dramatic retelling of actual projects completed by the Leo Messi Foundation.

* The Leo Messi Foundation

CREDITS
Client: Samsung
Spot: "The Developer"
Agency: Leo Burnett, Chicago
Executive Vice President, Creative Director: Shannon McGlothin
Senior Vice Presidents, Creative Directors: Brandon Rochon, Adam Kennedy
Creative Directors: Guy Seese, Brian Murphy
Senior Vice President, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
Senior Vice President, Executive Producer: Jen Dennis
Producer: Keith Jamerson
Vice President, Music Director: Gabe McDonough
Senior Music Producer: Chris Clark
Senior Vice President, Global Strategy Director: Huw Gildon
Senior Vice President, Strategy Director: Steven Yuan
Senior Strategist: Marton Harsanyi
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Editing: Rock Paper Scissors
Editor: Mikkel EG
Executive Producer: Carol Lynn Weaver
Music Supervisor: George Drakoulias
Sound Designer: Gus Koven, Stimmung
Mixer: Loren Silber, Lime Studios
Music Production Support: Amber Music
Postproduction: The Mill


"DREAMS"
In case you haven't yet seen the complete cut of Dreams, here it is:


Credits for Dreams:
Advertising Agency: Leo Burnett, L.A. / Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Creative Directors: Shannon McGlothin, Brandon Rochon, Adam Kennedy
Designer: Luis Farfan
Creative: Sarah Kraus
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
Executive Producer: Jennifer Dennis
Producer: Sean Pinney
Production Company: Prettybird
Director: Roc
Editorial: Peepshow London
Editor: Andrea MacCarthur

For more information about the GALAXY Note 3 and Gear, click here.

Kate Moss Struts Her Stuff In Thigh High Boots For Stuart Weitzman. A Look At The Film, The Boots And Behind-The-Scenes.





Shot by Mario Testino, this 2 minute and 18 second black and white short film (or long commercial, if you prefer), Made For Walking, is part of the 2013 Fall ad campaign for Stuart Weitzman in which supermodel Kate Moss struts her sexy stuff through the streets of London turning the heads of everyone from kissing couples to a transgender waitress.


above: a still from the short film/long commercial

Throughout the film, set to Nancy Sinatra's fabulous "These Boots Were Made For Walking", she's wearing some of the brand's coolest new boots - including the brand's iconic 5050 over-the-knee boots which are part of the label's upcoming 20th anniversary celebration collection.



Mario Testino, Moss and Weitzman have worked together before. “Shooting the campaign with Mario is always fun and, with such a great team, it really doesn't feel like work.” says Kate.



Here's a look behind the scenes:


And some stills for you:






In the video, Kate is wearing the following boots: 5050, The Highline, The Highland, The Hightest and The Reserve.



Shop for all the boots here.

Stuart Weitzman, Made For Walking 

Short Film Noir Features Handbags: Gucci's Bamboo Confidential





Gucci presents a fun bit of branded content with their 1 minute and 13 second short film starring two of their new handbags, The Lady Lock and the Bamboo Shopper, for the Fall Season. Spoofing Curtis Hanson's 1997 movie L.A. Confidential, the noir-like film is set to a great piece of music ("Bad Vibrations" by The Black Angels) and was shot on location in London at The Savoy.



some stills and images from the shoot:




Gucci

Shop The Gucci Bamboo Handbag Collection here

Bewitching Promos For American Horror Story's Coven Are Spectacularly Spooky.



Two nights ago, the first real promo for the upcoming third season of the FX Network's American Horror Story: Coven began running. Preceded by five 20 second teasers (all of which are also shown in this post), the latest promo, Initiation, is the first to reveal the cast and is absolutely impossible to ignore. Beautifully shot and accompanied by an eerie rendition of House Of The Rising Sun, it is compelling enough to get just about anyone to tune into the premiere on October 9th.

Louis Vuitton Kicks Up Their Heels In This Short Digital Film.







Just a little fun branded content for you. From their recent collection of shoes to past designs that have marked the House's fashion history, this digital film, directed by Lisa Paclet for Louis Vuitton has some kick.



Like their shoes? You can discover their most current shoe selection here.

CREDITS:
A Digital film, 2013
Directed by Lisa Paclet
Choreography and casting: I COULD NEVER BE A DANCER
Dancers: Suzanne Meyer, Cédric Lequileuc, Aude Auffret, Mélina Tranchand
Produced by Tender Night

Louis Vuitton



Geek Branding. Spock vs. Spock in New Two Minute Ad For The Audi S7.




The new Audi S7 looks as aerodynamic and almost as futuristic as the latest USS Enterprise, with an interior dash that rivals the NCC-1701's main bridge. Therefore, casting Leonard Nimoy and Zachary Quinto in a face-off for command of the coolest vehicle was a fun move by Audi and a nice tie in to the upcoming May 16th release of J.J. Abrams' movie, Star Trek: Into Darkness.





So, what happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy and his Mercedes take on newbie Zachary Quinto and his all-new Audi S7 in this two minute film promoting the new Audi. Engage....




Although newbie Spock schools the original legend in the spot (shown above), Nimoy gets the last laugh with the good ol' Vulcan Nerve Pinch.

Starring: Leonard Nimoy, Zachary Quinto
Written & Directed by: Paulilu (Paul W Downs & Lucia Aniello)
Executive Producer: Joseph Assad, PMK·BNC

Follow Audi on twitter @Audi
Get more information on the S7 at http://audi.us/18SEJtQ.

Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.




To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.




'Desire,' directed by Adam Smith in a five day shoot in Chile's Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who's at odds with a mysterious young woman played by Shannyn Sossamon.


above: "It sort of fell into my lap," the London-born actor tells The Hollywood Reporter. "I've never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers' movies."

Now, a look at the 13 minute branded content and the making of it.

DESIRE:


"The Making Of" in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile's Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:



Part 2:



Part 3:




Interested in the new F-Type? you can download the e-brochure here

The Classic Rock Ballad 'Beth' by KISS From Her Point of View (And The True Story).




Anyone who grew up during the 70s and 80s is familiar with the song "Beth" which was written by guitarist Stan Penridge and sung by KISS original drummer, Peter Criss. The song, to which many of my peers slow-danced in school gyms, has been featured or sung on GLEE, American Idol and in numerous movies. We often speculated as to who this "Beth" actually was - and apparently we were not the only ones.


above: at the risk of simultaneously dating myself and freaking out my readers, I actually still have my original single of Beth.

This legendary KISS ballad gets lampooned in this four and a half minute short film directed by Brian Billow of Anonymous Content, shown below. The fictitious story of the song’s inspiration came from the mind of Bob Winter, executive creative director at Crispin Porter + Bogusky in Miami. The Peter Criss character's dialogue stays true to the song's lyrics and the video is perfectly art directed to capture the era. Only flaw? Peter Criss was actually the only KISS member in the studio when the song was recorded for the 1976 album Destroyer*.

As Winter told Adweek previously, "I was thinking that it might be fun to create a series that's like the made-up stories behind real songs."



The truth is not far off. According to Songfacts, Criss and Penridge came up with a song called "Beck," which was about the wife/girlfriend of their guitarist Mike Brand (they were in a band named Chelsea at the time), whose name was Becky. It's rumored she was a hypochondriac and was constantly interrupting their band practices with phone calls asking when Mike was coming home, and the song was a joke directed at him.

In 1976, after Criss joined Kiss, he and Penridge revived the song and with the help of producer Bob Ezrin, they changed the title to "Beth" and made it more sentimental, changing the end of the first verse from: "I know you love complaining, but Beck what can I do?" to "I think I hear them callin', Oh, Beth what can I do?"

Get the whole story behind the Bob Winter and Brian Billow version  here at Adweek.

CREDITS
Director: Brian Billow
Production Company: Anonymous Content
Senior Executive Producer: Eric Stern
Executive Producer, Production: SueEllen Clair
Producer: Paul Ure
Writer: Bob Winter
Director of Photography: Darran Tiernan
Editor: John Dingfield, Beast Editorial
Actors:
Beth: Lilli Birdsell
Peter: Steven Olson
Kid #1: Michael Hamilton
Kid #2: Robert Hamilton
Ace: Roy Green
Paul: Alec Paul Cartinian
Gene: Rocco Fonzarelli
Roadie: Jason Lee Beckwith
Performer, Beth Piano Intro: Coleman Zurkowski

*source: wikipedia

Big Production For A Quick Bite Is Going Viral: The Last Great Stand.




Using every movie trailer cliché in the book, agency Pablo Escargot created The Last Great Stand, a video concept for Fatburger to portray the franchise’s rapid global expansion in 2013. The two and a half minute mock movie trailer has been rapidly climbing the viral video charts all over the world since its debut.



They parodied the classic action movie trailer, channelling equal parts Michael Bay and Alien to pull off this production that ran on April Fools Day.

Full Credits:
Director -- Gil Freston
Producers -- Mason Wiederhorn and Brian Charles Lehrer
Writters -- Gil Freston and Mason Wiederhorn
Director of Photography -- Brian Charles Lehrer
Sound and Music Direction -- Alec Rasmussen
Associate Producers -- Taylor Wiederhorn, Thayer Wiederhorn, Alec Rasmussen
Original Music -- Tal Meltzer, Phil Patterson and Justin Bleich
1st AC -- Dan Marino
2nd AC -- Jeff Burgett
Production Design and Costumes -- Monique Thomas
Gaffer -- Philips Shum
Key Grip -- Jordan Raabe
Best Boy -- Johnny Marion
Steadicam Operator -- Will Demerit
Hair and Make-up -- Morgan Merrill
Grip -- Wes Chappelle
Production Assistant -- Nathan Eckhous
Editors -- Mason Wiederhorn and Brian Charles Lehrer
Colorist -- Brian Charles Lehrer
Cast:
John -- Tommy Nash
Lauren -- Melanie Williams
General -- Jude B. Lanston
Technical Officer O'Reilly -- Jon Rudnitsky
Technical Officer 2 -- Andrew Pattison
Vanessa -- Charlie Taylor
Soldier -- Wes Chappelle

Special Thanks:
Fatburger, Tiffany Wiederhorn, Bridget Helgerson

Wes Anderson and Roman Coppola's Prada Candy L'Eau And A Look Behind The Scenes.



To promote Prada's latest fragrance, Candy de L'Eau, Directors Wes Andersen and Roman Coppola have created a real tale told in three online episodes starring Léa Seydoux.

The 85th Oscar Nominees Have Been Announced - And Here They Are. The Entire Official Nominee List.






BEST PICTURE
•Amour (TBD, Producer)
•Argo (Grant Heslov, Ben Affleck and George Clooney, Producers)
•Beasts of the Southern Wild (Dan Janvey, Josh Penn and Michael Gottwald, Producers)
•Django Unchained (Stacey Sher, Reginald Hudlin and Pilar Savone, Producers)
•Les Misérables (Tim Bevan, Eric Fellner, Debra Hayward and Cameron Mackintosh, Producers)
•Life of Pi (Gil Netter, Ang Lee and David Womark, Producers)
•Lincoln (Steven Spielberg and Kathleen Kennedy, Producers)
•Silver Linings Playbook (Donna Gigliotti, Bruce Cohen and Jonathan Gordon, Producers)
•Zero Dark Thirty (Mark Boal, Kathryn Bigelow and Megan Ellison, Producers)

ACTOR IN A LEADING ROLE
Bradley Cooper (Silver Linings Playbook)
Daniel Day-Lewis (Lincoln)
Hugh Jackman (Les Misérables)
Joaquin Phoenix (The Master)
•Denzel Washington (Flight)

ACTOR IN A SUPPORTING ROLE
•Alan Arkin (Argo)
•Robert De Niro (Silver Linings Playbook)
•Philip Seymour Hoffman (The Master)
•Tommy Lee Jones (Lincoln)
•Christoph Waltz (Django Unchained)

ACTRESS IN A LEADING ROLE
•Jessica Chastain (Zero Dark Thirty)
Jennifer Lawrence (Silver Linings Playbook)
Emmanuelle Riva (Amour)
Quvenzhané Wallis (Beasts of the Southern Wild)
Naomi Watts (The Impossible)

ACTRESS IN A SUPPORTING ROLE
•Amy Adams (The Master)
•Sally Field (Lincoln)
Anne Hathaway (Les Misérables)
Helen Hunt (The Sessions)
Jacki Weaver (Silver Linings Playbook)

ANIMATED FEATURE FILM
Brave (Mark Andrews and Brenda Chapman)
Frankenweenie (Tim Burton)
ParaNorman (Sam Fell and Chris Butler)
The Pirates! Band of Misfits (Peter Lord)
Wreck-It Ralph (Rich Moore)

CINEMATOGRAPHY
Anna Karenina (Seamus McGarvey)
Django Unchained (Robert Richardson)
Life of Pi (Claudio Miranda)
Lincoln (Janusz Kaminski)
•Skyfall (Roger Deakins)

COSTUME DESIGN
Anna Karenina (Jacqueline Durran)
Les Misérables (Paco Delgado)
Lincoln (Joanna Johnston)
Mirror Mirror (Eiko Ishioka)
Snow White and the Huntsman (Colleen Atwood)

DIRECTING
•Amour (Michael Haneke)
•Beasts of the Southern Wild (Benh Zeitlin)
•Life of Pi (Ang Lee)
•Lincoln (Steven Spielberg)
•Silver Linings Playbook (David O. Russell)

DOCUMENTARY FEATURE
•5 Broken Cameras (Emad Burnat and Guy Davidi)
•The Gatekeepers (TBD)
•How to Survive a Plague (TBD)
•The Invisible War (TBD)
•Searching for Sugar Man (TBD)

DOCUMENTARY SHORT SUBJECT
•Inocente (Sean Fine and Andrea Nix Fine)
•Kings Point (Sari Gilman and Jedd Wider)
•Mondays at Racine (Cynthia Wade and Robin Honan)
•Open Heart (Kief Davidson and Cori Shepherd Stern)
•Redemption (Jon Alpert and Matthew O’Neill)

FILM EDITING
•Argo (William Goldenberg)
•Life of Pi (Tim Squyres)
•Lincoln (Michael Kahn)
•Silver Linings Playbook (Jay Cassidy and Crispin Struthers)
•Zero Dark Thirty (Dylan Tichenor and William Goldenberg)

FOREIGN LANGUAGE FILM
•Amour (Austria)
•Kon-Tiki (Norway)
•No (Chile)
•A Royal Affair (Denmark)
•War Witch (Canada)

MAKEUP AND HAIRSTYLING
•Hitchcock (Howard Berger, Peter Montagna and Martin Samuel)
•The Hobbit: An Unexpected Journey (Peter Swords King, Rick Findlater and Tami Lane)
•Les Misérables (Lisa Westcott and Julie Dartnell)

MUSIC (Original Score)
•Anna Karenina (Dario Marianelli)
•Argo (Alexandre Desplat)
•Life of Pi (Mychael Danna)
•Lincoln (John Williams)
•Skyfall (Thomas Newman)

MUSIC (Original Song)
•Before My Time - Chasing Ice (Music and Lyric by J. Ralph)
•Everybody Needs A Best Friend - Ted (Music by Walter Murphy, Lyric by Seth MacFarlane)
•Pi’s Lullaby - Life of Pi (Music by Mychael Danna, )Lyric by Bombay Jayashri
•Skyfall - Skyfall (Music and Lyric by Adele Adkins and Paul Epworth)
•Suddenly - Les Misérables (Music by Claude-Michel Schönberg, Lyric by Herbert Kretzmer and Alain Boublil)

PRODUCTION DESIGN
•Anna Karenina (Production Design: Sarah Greenwood,Set Decoration: Katie Spencer)
•The Hobbit: An Unexpected Journey (Production Design: Dan Hennah, Set Decoration: Ra Vincent and Simon Bright)
•Les Misérables (Production Design: Eve Stewart, Set Decoration: Anna Lynch-Robinson)
•Life of Pi (Production Design: David Gropman, Set Decoration: Anna Pinnock)
•Lincoln (Production Design: Rick Carter, Set Decoration: Jim Erickson)

SHORT FILM (ANIMATED)
•Adam and Dog (Minkyu Lee)
•Fresh Guacamole (PES) See this here!
•Head over Heels (Timothy Reckart and Fodhla Cronin O’Reilly)
•Maggie Simpson in “The Longest Daycare” (David Silverman)
•Paperman (John Kahrs)

SHORT FILM (LIVE ACTION)
•Asad (Bryan Buckley and Mino Jarjoura)
•Buzkashi Boys (Sam French and Ariel Nasr)
•Curfew (Shawn Christensen)
•Death of a Shadow/Dood van een Schaduw (Tom Van Avermaet and Ellen De Waele)
•Henry (Yan England)

SOUND EDITING
•Argo (Erik Aadahl and Ethan Van der Ryn)
•Django Unchained (Wylie Stateman)
•Life of Pi (Eugene Gearty and Philip Stockton)
•Skyfall (Per Hallberg and Karen Baker Landers)
•Zero Dark Thirty (Paul N.J. Ottosson)

SOUND MIXING
•Argo (John Reitz, Gregg Rudloff and Jose Antonio Garcia)
•Les Misérables (Andy Nelson, Mark Paterson and Simon Hayes)
•Life of Pi (Ron Bartlett, D.M. Hemphill and Drew Kunin)
•Lincoln (Andy Nelson, Gary Rydstrom and Ronald Judkins)
•Skyfall (Scott Millan, Greg P. Russell and Stuart Wilson)

VISUAL EFFECTS
•The Hobbit: An Unexpected Journey (Joe Letteri, Eric Saindon, David Clayton and R. Christopher White)
•Life of Pi (Bill Westenhofer, Guillaume Rocheron, Erik-Jan De Boer and Donald R. Elliott)
•Marvel’s The Avengers (Janek Sirrs, Jeff White, Guy Williams and Dan Sudick)
•Prometheus (Richard Stammers, Trevor Wood, Charley Henley and Martin Hill)
•Snow White and the Huntsman (Cedric Nicolas-Troyan, Philip Brennan, Neil Corbould and Michael Dawson)

WRITING (Adapted Screenplay)
•Argo (Screenplay by Chris Terrio)
•Beasts of the Southern Wild (Screenplay by Lucy Alibar & Benh Zeitlin)
•Life of Pi (Screenplay by David Magee)
•Lincoln (Screenplay by Tony Kushner)
•Silver Linings Playbook (Screenplay by David O. Russell)

WRITING (Original Screnplay )
•Amour (Written by Michael Haneke)
•Django Unchained (Written by Quentin Tarantino)
•Flight (Written by John Gatins)
•Moonrise Kingdom (Written by Wes Anderson & Roman Coppola)
•Zero Dark Thirty (Written by Mark Boal)

The Oscars air on ABC, Sunday, February 4th. For More info, visit Oscars.org



What Do Depeche Mode, Dior and Versailles Have In Common? Secret Garden, A Short Fashion Film by Inez and Vinoodh.






With a great song by Depeche Mode, stunning couture, sexy models and the luxurious Versailles Palace and Gardens as a backdrop, how can you go wrong? (Okay, so I could've done without the tear at the 2:30 mark...)



Photographers/directors Inez van Lamsweerde and Vinoodh Matadin celebrate the newest collection from fashion house Dior with Secret Garden, a three minute and 41 second film featuring the looks of the Fall 2012 collection.



Model Daria Strokous invites you to follow her on a wondrous path that winds through the Galerie des Glaces, through the palace's endless interconnecting salons, as far as the grand tree-lined walks that sweep through the classic parkland à la française.





Along the way she's joined by fellow models Melissa Stasiuk and Xiao Wen Ju for a dreamlike fashion show where Versailles is transformed into Christian Dior's secret garden, his emblematic château. D'or et Dior.




credits:
Dior "Secret Garden Versailles" (long version)
Film by Inez van Lamsweerde and Vinoodh Matadin,
Models : Daria Strokus, Melissa Stasiuk and Xiao Wen Ju
Creative Direction : Robert Lussier & Mia Forsgren
Music : Depeche Mode "Enjoy the Silence"
Editor : Otto Arsenault
DP : Léo Hinstin
Lighting Director for Inez & Vinoodh : Jodokus Dreisen
Steadicam : Eric Bialas

Dior

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