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Showing posts with label online design competition. Show all posts
Showing posts with label online design competition. Show all posts

Newcastle Brown Ale Invites You To Design Your Own Label




above: six examples of submissions to the contest

Newcastle Brown Ale, America’s No. 1 imported ale, recently announced the launch of its “Your Beer. Your Label.” program. Aimed at celebrating the personality of its fans, Newcastle is turning its label into a blank canvas for adult consumers to change their individual bottles into a one-of-a-kind artistic expression. Consumers may use any type of tool – pencil, paint or computer – to create their unique label.



Digital labels submitted through the microsite will be considered during the designer search, with the chosen concept featured prominently on the Newcastle Brown Ale Web site.


above: the actual Newcastle Brown Ale label

“The Newcastle logo, with its unusual ‘cottage loaf’ shape and its iconic blue star, has inspired hundreds of photo collages and tattoo designs. We’re encouraging Newcastle drinkers to tailor individual labels with their own uniquely different, personalized touches,” said Colin Westcott-Pitt, Brand Director, Newcastle Brown Ale. “Our online program gives fans a chance to show off their artistic skills and, for one designer, on our Web site. We expect our judging panel will be inspired by the variety of designs our fans will submit.”

For designs to be considered, U.S. consumers 21 and older must submit their digital concepts on NewcastleBrown.com before March 14, 2010. After the entry period, fans are encouraged to vote for their favorite design until March 30, 2010.

The 10 designs with the largest number of votes will be judged by Newcastle team members on the basis of creativity, originality and brand personality. The selected designer will have their label prominently showcased on Newcastle’s Web site.



For additional rules, a template to download or just to get started, please visit here


Design The Next Pair Of Dr. Martens Boots!




Choose your canvas: the 8-hole or the 14-hole boot. Use pens, use paint, use whatever. Use your imagination. They've provided some tools here. They've made it fun and easy, with templates, you can download, color changing with the click of a mouse, and more. So don't be intimidated... go for it.



Or if you want, you can use your own tools and templates. They will have two winners. One voted for by the people. The other chosen by their panel of industry insiders. You enter it. They’ll actually make them. You’ll see them in shops. Worldwide.

Last year's winners available for purchase:


above:
A custom design by Jeremy Asher Lynch of San Diego, CA, entitled "Faces." 2007 winner of our boot design contest. This is a limited edition and each pair is numbered. Buy the 'faces' boot in the US here.

Your competition (or inspiration).

Above: design of the week as selected by the panel of judges.

Below are the highest rated top ten designs as of sunday, june 8th:






A bit of background on Dr. Martens:

Klaus Maertens

Dr. Martens is the stuff of legends. It all began near Munich, Germany in 1945 when Dr. Klaus Maertens injured his foot in a skiing accident in the Bavarian Alps. To make walking easier during the healing process, he designed a shoe with an air-cushioned sole. Using old rubber tires, he constructed soles that had air trapped within closed compartments. He showed his prototype to his engineer/inventor friend, Dr. Herbert Funck, and together they decided to develop and produce the shoes. Not only did the shoe solve the doctor’s immediate problem, but it also started to sell well in Germany.

On April 1st, 1960, the famous eight-hole Dr. Martens boot – the so-called 1460 was born. This was followed by the 1914 with its 14-holes. Both of these boots were immediately embraced as a working-class essential across the UK.



But then something incredible started to happen. Like some viral infection, the postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by the rejects, outcasts and rebels from the fringes of society. At first, it was the working-classes; before long it was the masses.



Skinheads were the first subculture to adopt the boot in the early 1960s. They were followed by nearly all the tribes that emerged over the next four decades: Mods, glam rockers, punks, ska, psychobillies, grebos, goths, industrialists, nu-metal, hardcore, straight-edge, grunge, Britpop, emo… etc.

Subcultures are exactly that – outside of mainstream culture – true to form these disparate ‘tribes’ rapidly began customising the boots: hot knifing, spraying, cutting, painting, deliberately roughing them up or obsessively polishing them to a luminous shine.



High fashion has similarly messed around with the core design in order to include the famous boot in their collections over the last 50 years. Designers who have produced their own unique customisations include Manolo Blahnik, Jean Paul Gaultier, Vivian Westwood, Gareth Pugh and most recently Yohji Yamamoto.

Regardless of whether it was a street tribe, musician or fashion legend who was personalising this iconic footwear, the common denominator was the ‘person’, the individual, the creative streak that lies deep within every Dr. Martens wearer. No marketing was ever needed, or used, to create this cycle of invention, and as such this forged a purity that has made the boot one of the most recognisable symbols of creativity and rebellion purely through the people who’ve worn them.

We will be forever indebted to the people who have made us what we are today and continue to do so by using Dr. Martens boots as a blank canvas for their own relentless creativity.

above photos and information courtesy of dr. martens


Now, get designing!

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