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Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts

Made From Cool. Christopher Walken Turns Tailor In This New TV and Print Campaign for Fashion Brand Jack & Jones.





British GQ reports that "Premium by Jack & Jones - the denim brand's preppy, tailoring-based offshoot - has unveiled none other than Christopher Walken as the face of its new autumn/winter campaign. Dubbed "Made From Cool" the brand produced a series of five short films directed by Martin Werner with the Oscar-winning actor playing a super-powered tailor, cutting patterns and shearing sheep with his bare hands, while providing the voice-over in that unmistakable drawl."



Unfortunately, the youtube films are not legally allowed to play in the US, but I was able to find all five uploaded from various countries on youtube, which may be removed by the time you read this (but I hope not). Here they are:







The fabulous music on the last film shown above is a collaboration between music stylist Jesper Gadeberg and Soundtree featuring Nick Cave and The Bad Seeds off their latest album, Push the Sky Away. The track is called We Real Cool. “Who took your measurements from your toes to the top of your head?” Cave croons as the 70-year-old actor, playing the role of a super-tailor, cuts fabric, shapes suits, and attaches buttons with his bare fingers in a dark New York City loft space.

In another one of the ads, this one showing off the brand’s premium sweaters, Walken knits at lightning speed while staring off the camera with inimitable resolve, before cutting the final thread with a scissor-like snap of his fingers.

Reportedly, Christopher Walken made an exception to his no-campaigns rule, because he liked the role and how it was especially made for him. “Christopher Walken is our favourite style icon and a great source of inspiration. The campaign is custom-made for him. He represents style rather than fashion, and his acting performances are first class craft – just as our brand”, Winnie Andersen, the head designer of PREMIUM, says in a press release.



Besides the five films, whose primary target is the online media, the “Made From Cool” ad campaign also includes print ads (shown below) beautifully shot by Danish photographer Søren Solkær Starbird who is known for his photos of musicians and artists.






Film credits:
Director: Martin Werner
Production company: Bacon
Agency: &Co, Copenhagen



A Poet, An Astronaut, a Photographer and A Model in Cole Haan's New Ad Campaign + Videos (And A Look Behind The Scenes).





In 1928 Trafton Cole and Eddie Haan created the Cole Haan brand and to celebrate their 85 year history, they've launched a campaign, "Born in 1928", photographed by Daniel Jackson.



The print and digital campaign features individual portraits reminiscent of the Blackglama and old GAP campaigns, both of whom used famous personalities posed in their clothes and shot in black and white.

The Cole Haan campaign features writer and poet winner Maya Angelou, photographer Elliott Erwitt, astronaut of Apollo 13 Mission Jim Lovell and model China Machado - all of whom are 85 years old (except Machado who is 84).



Shown below, clockwise from upper left, are China Machado's modeling photo, Maya Angelou's I Know Why the Caged Bird Sings, one of Elliott Erwitt's fabulous photos and Jim Lovell on the cover of LIFE:


"They are all vibrant examples of how timelessness and true style are born out of confidence - and that never expires," said Cole Haan vice president of marketing Erin Riley. "They are as relevant today as they were in the past, and they all represent various perspectives that we thought would resonate with our consumer."

All of the personalities wore Cole Haan shoes including the official campaign shoe, the Silver Limited Edition Lunar Grands, worn by Jim Lovell (below):


"There's real clarity and real conviction for what we want the brand to stand for and what we are committed to bringing to light in all of our channels from advertising to marketing," Riley said, explaining that this includes looking the brand's heritage to inform its future.

The campaign was shot in New York at Pier 59 by Daniel Jackson and styled by Tiina Laakkonen.

The Print (3 examples)




The Videos
Here are the videos that runs on Cole Haan's site to accompany the campaign:
Maya Angelou:

Elliott Erwitt:

China Machado:

James Lovell:


"We need to look back to look forward," Riley concluded. "At the same time, we are a very modern brand and we don't want to be perceived as a traditional heritage brand. We're more about attitude than an age group."

The black-and-white photo portion of the campaign debuted on Sept. 3 and has launched on colehaan.com, their social media networks, and in its store windows. Next month the ads will appear in November issues of GQ, Elle, Vogue and Vanity Fair, among others. Billboards featuring the campaign will pop up in major cities like Chicago, New York, San Francisco and Toronto.

Behind The Scenes
And finally, some photos from behind the scenes at Daniel Jackson's shoot in NY:







and this photo of Maya Angelou at the shoot photographed by Taylor Jewell for Vogue:

all images courtesy of Cole Haan

Related Links:
Cole Haan
Daniel Jackson
Maya Angelou Books and Audio Books
Books about Jim Lovell and Apollo 13
Elliott Erwitt Photography Books and Prints








Uber Cool Couples Shot In Black and White For The Kooples' Latest Ad Campaign.




Ultra hip French fashion brand The Kooples have been featuring couples dressed to kill in their ad campaigns for the past few years. The most recent ad campaign for their Autumn /Winter 2013 collection, beautifully shot in black and white by Raphäel Elicha of JRM-Studio, features uber cool couples model Bambi Northwood-Blyth and fashion brand Ksubi owner Dan Single, model Veneda Budny and musician A$AP Nast and models Alice Gomme and Adam Holden.



Looking gritty, glam and gorgeous, the couples are sporting the latest fashions from the label and embody Paris’ dark gangster subculture through their decidedly nonchalant and rebellious style.


above: the Kooples' showroom in New York

Below are the images for the 2013 print ads:

Models Alice Gomme and Adam Holden:



Model Bambi Northwood-Blyth and fashion brand owner Dan Single:



Model Veneda Budny and musician A$AP Nast :




The Kooples online store

Ricola's "Unwrap Your Voice" Packaging, Ad Campaign and Full Credits




Unless you read the trade pubs or follow packaging blogs or Pinterest boards, you may not have seen this clever work to advertise/promote Ricola's herbal cough drops.


above: Ricola's Herbal Cough Drops are made with 13 herbs cultivated in Switzerland.

Now, advertising has changed much since I started working in the business. As companies, campaigns and communications grew more international beginning in the early 90s, they also grew more visual - a result of translation difficulties and the universal understanding of imagery. Once upon a time, a print ad campaign that used the same line on each ad would be scolded for lack of creativity here in the US. But, like I said, things have changed and this promotional idea and campaign for Ricola Herbal Cough Drops, "Unwrap Your Voice," is a perfect example of a visual internationally understood idea.

The concept for the Ricola campaign "Unwrap Your Voice" came from German agency Jung Von Matt (Not JVM Studio - or Jeroen van Mechelen - as The Dieline incorrectly reports) and it was executed as a collaborative effort between Jung Von Matt, the Scope Digital Studio and illustrator Julien Canavezes. The whimsical illustrations by Julien Canavezes serve as both the actual cough drop packaging and the whole gist of the communications effort. The candies were distributed free at concerts and apparently the print ads ran in Germany (in what publications, I do not know).

Here are the single page and spread ads that were submitted to the award shows.







And the lesser seen ads:



The work has been much lauded including receiving the One Show's Silver Pencil for Package Design in 2012, A One Show Merit for Magazine Campaign Full Page/Spread, an LIA Gold Winner 2012 and a New York Festivals Finalist and Merit 2012.

The famous music icons whose faces wrap around the drops, were illustrated in Julien Canavezes' inimitable style and although the only immediately recognizable visage is that of Elvis Presley, I assume the others represent famous singers as well (Luciano Pavrotti? Madonna? I'm not sure).

Full Credits:
Category: Package Design / Package Design - Campaign
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG
Title: Unwrap
Art Director: Johannes Riffelmacher
Creative Director: Fabian Frese, Goetz Ulmer, Thimoteus Wagner, Martin Strutz
Designer: Lars Jakschik, Karina Riehle
Illustrator: Julien Canavezes
CG Artists / Photography: Matthias Christen of The Scope Digital Studio
Writer: Hannah Haeffner

The Illustrator
Illustrator Julien Canavezes' work is charming and has been used for several high-profile clients including Nike, Coca-Cola and Xbox. Be sure to check out his portfolio on Behance and his own website, Toyzmachin.



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