To demonstrate the flexibility of Diesel brand's new Jogg jeans, director Jacob Sutton captured some of the world's hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel's new hybrid denim: a combination of denim, jersey and 360° stretch.
The collaboration between the Diesel brand and i-D features the talented dancers Ballet, Harlem Shake, Krump, Pole Dance, Twerk, Rumba and Vogue their way through the alphabet. Lil Buck shows us the way of Memphis Jookin, fresh from the Rick Owens catwalk, the Soul Step team show us how to dance to Le1f and much more. It's a great way to combine entertainment with a product demo.
Here's a bunch of screen grabs for you:
Below is a list of the talented dancers in the video:
A - Arabesque, Morgan Quinn
B - B-girl, Bgirl Terra
C - Chicken Noodle Soup, Terence Dickson
D - Death Drop, Nick Lanzisera
E - East Coast Swing, Yani Marin, Nathan Kim
F - Finger Tut, John P-Nut Hunt
G - Grand Jeté, Julia Cinquemani
H - Harlem Shake, Amanda Meade-Tatum
I - Indian Bhangra, Reshma Gajjar
J - Jump Style, Høps
K - Krump, Jigsaw
L - Liquid Dance, Phillip 'Pacman' Chbeeb
M - Memphis Jookin, Lil Buck
N - Northern Soul, Levanna McLean
O - OMG, Anthony 'Lil' Bob' Cabaero
P - Pole, Nicole 'The Pole' Williams
Q - Questionable, Reid Shapiro
R - Rumba, Junior and Emily Alabi
S - Step, Soul Steps: Dionne Norton, Heather DeLeon, Maxine Lyle
T - Twerk, Twerk Team: Lady Luscious, Mizz Twerksum
U - Ultimate, Shofu Tha Beatdown
V - Vogue Hands, Javier Madrid of Legendary House of Ninja
W - Whine, Colleen Craig
X - X-press Yourself, Ryan Heffington
Y - YMCA, Allison Chu at Next Models LA
Z - TurF FeinZ: Byron Vincent Sanders Jr aka T7, Donald Brooks aka Torch, Eric Bossett aka Kidd Strobe, Gary Morgan aka Noh-justice, Leon M Williams aka Mann, Rayshawn Thompson aka Looney2smooth
Credits:
Director Jacob Sutton
Executive Producer Laura Holmes at Laura Holmes Production
Director of Photography Jackson Hunt
Editor Jarrett Fijal at Bonch
Motion Graphic Designer Sebastian Lange
Production Manager Pia Ebrill at Laura Holmes Production
Casting Coordinator Molly Zinar at Laura Holmes Production
Local Producer Wes Olson at Connect The Dots
Local Production Manager Meghan Gallagher at Connect The Dots
Local Production Coordinator Cassandra Bickman at Connect The Dots
First Assistant Director Knoko Chappele
Production Assistants/ Drivers Hank Hartnell, Jordan Jolliff, Diane Kim, Saul Luzeus, Paris Potter Studio Teacher Cyndi Raymond
Focus Puller Rachel Fox
B-Camera Operator Doug Porter
Second Assistant Cameraman Steve Doyle
Camera Production Assistant Nolwen Cifuentes
Key Grip Tom Whitehead
Best Boy Grip Matthew Lim
Grip Ivan Acero
Digital Imaging Technician Claire Fulton
Video Playback Operator Kai Morrison
Gaffer Brandon Musselman
Swing Kevin Scaggs
Post Producer Josh Falcon at Bonch
Colourist Kevin Kim
Editor's Assistant Anna Gerstenfeld
After Effects Artist Matt Detisch
Photographer's Assistant David English
Music Supervision Pitch & Sync
Music Le1f, Wut
Stylist Tracey Nicholson
Hair Tony Chavez at Tracey Mattingly
Make-up Lisa Storey at The Wall Group
Styling Assistants Camila Dominique Jimenez, Timothy Chernyaev, Ali Raizin
Hair Assistant Mateo Sifuentes
Make-up Assistants Megumi Asai, Hinako Nishiguchi
Seamstresses Lauren Bradley, Caroline Flach
All clothing Diesel and Diesel Jogg Jeans Diesel
Executive Producer Marcus Ray
Executive Producer Eddy Moretti
Executive Producer Shane Smith
Executive Producer Suroosh Alvi
Executive Producer Andrew Creighton
Global Head of Video Danielle Bennison-Brown
Video Commissioner Jack Robinson
Shop for the Diesel's Jogg Jeans here