Okay, so they do actually need a refill if you'd like a second cup. However, when turned upside down, these three new mugs designed for Starbucks in Japan appear as a full Americano, latte and caramel macchiato.
Japanese design firm Nendo took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full.
The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan. A design that represents Starbucks’ worldview : of feeling fulfilled, and seeing the world as half-full, never half-empty.
photos by Akihiro Yoshida
info and images courtesy of Nendo