Italian brand Trussardi asked artist and photographer William Wegman to create its spring/summer 2014 advertising campaign. For the first time in his career, the American photographer famous for the photos of his gorgeous Weimaraners will be working with a new subject: Trussardi's greyhound, which he photographed to celebrate the 40th anniversary of the brand logo.
"I dedicate this project to the greyhounds of Trussardi: mysteriously calm, wonderfully photogenic and most of all incredibly elegant" - William Wegman
The "Making Of" video:
Fashion, art and photography meet to create a series of pictures in which the greyhound stars with the most iconic clothes and accessories of the Trussardi spring/summer 2014 collection designed by Creative Director Gaia Trussardi.
The ads were designed to run as the following spreads:
And as single page ads:
Photographer William Wegman with one of his Weimaraner Pups:
Trussardi greyhounds have been a mascot for the brand since it's inception and appear in their logos and most of their ad campaigns. Below are images from Trussardi's Fall/Winter 2012 ad campaign shot by Karim Sadli in which the regal Greyhound also appeared.
Trussardi logos:
Trussardi products and accessories are concentrated on accessories, 100% Made in Italy, with style that is strong and subtle, incisive and fresh. The selection of leathers and materials is unparalleled, characterized by uncompromising quality and peerless expertise gained through 100 years of experience. Trussardi is a comprehensive brand, in constant development, that includes a city bike, pet accessories, perfumes, candles, and eyewear. Trussardi garments and accessories are available at the world's most prestigious multibrand stores, in addition to the Trussardi boutiques in Milan, Rome, Shanghai, Macao, and online.
Trussardi
William Wegman