To be perfectly honest, I have featured this new 2014 Spring Summer collection from HOM for the gorgeous models and photography as much as for their well-designed underwear and briefs. So, if you're not in the market for new underwear, think of this as a gallery of abs and eye candy.
Born in 1968 in Marseilles, the HOM brand was innovative in the men's underwear world by creating and selling a product which, for the first time, would propose both comfort and support to its customers.
Since then, HOM has never ceased to offer its know-how and creativity in the men's underwear arena and is now considered a specialized brand in Japan and Europe. The design, shapes, quality and comfort of their products are well-known and have received acclaimed, not only for their underwear collections, but also for their men's pajamas, swimwear, robes, socks and lounge wear, which are very varied and designed to fulfill specific customers’ needs.
Here's are their new underwear and swim trunk styles (broken down by collection) for Spring/Summer 2014:
Business:
HO1:
Temptation:
Black Addict:
Sport (3 styles):
e.Go (8 styles):
Heritage (9 styles):
To see all of the products made by HOM visit their website here or shop their online store here.