"I kept that in formaldehyde" says Mike Tyson of Evander Holyfield's ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift box to the former Heavyweight fighter.
Sound funny? It is. And it's just one of the brilliant moments in Foot Locker's new tv spot to promote the stores' Week Of Greatness and the premium shoe releases which begin on November 23rd.
above: Kyrie Irving's dream brings together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during Foot Locker's Week of Greatness.
The minute long television commercial by BBDO New York and directed by Jim Jenkins brings back NBA's Kyrie Irving as a spokesman, dreaming of righting the world's wrongs - which also include sending Dennis Rodman to North Korea permanently, seeing Brett Favre finally walk away, and Craig Sager's decision to finally change his wardrobe.
CREDITS
Client: Foot Locker
Spot: "All Is Right"
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Senior Content Producer: Tricia Lentini
Creative Director, Copywriter: Alex Taylor
Creative Director, Art Director: Jason Stefanik
Executive Music Producer: Melissa Chester
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer, Line Producer: Marc Grill
Director of Photography: Ramsay Niokell
Music House: South Music
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Visual Effects House: Schmigital
Sound Mix: Heard City
Sound Mixer: Keith Reynaud