The Made in NYC Designer Holiday Tree is an initiative to help Save the Garment Center. 30+ fashion and jewelry designers, including Anna Sui, Shoshanna Lonstein, Nicole Miller, Nanette Lepore, Malia Mills and Theia’s Don O’Neill have designed $30 ornaments that will be sold with all proceeds benefiting STGC, making good on a request by Caravan Stylist Studio’s Claudine DeSola, a longtime Garment Center supporter.
The participants make all or most of their collections in New York. The designers’ creations will be unveiled to the public on The Carlton Hotel’s holiday tree Dec. 5 with a tree-lighting ceremony with the cast from the Broadway show “Pippin.” Shoppers can buy the ornaments Dec. 4 to 18 in the hotel’s lobby. But I have a sneak peek at all of them for you right here.
The Made in NYC tree stands to raise interest in local designers, something The Carlton Hotel’s Victor Freeman has helped champion. DeSola said, “Our goal is to turn The Carlton Hotel into a fashion ideas hub where we can generate different projects from the holiday program to art projects to fashion week initiatives.”
Caravan Stylist Studio and The Carlton Hotel have also teamed with the social marketing platform PromoJam and launched a digital holiday tree Tuesday that will display Instagram pictures taken by participating designers of their holiday ornaments so that fans can have a closer look.
images courtesy of Caravan Stylist Studio and Madeinnycholiday.com