To promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as self-promotion and in a 2010 Calendar.
The spread (also a billboard) and single page ads:
The Making Of The DHL Campaign:
About MICHALSKY
Michael Michalsky is regarded as one of Germany's most influential fashion designers. He has worked as Design Manager at Levi's and Global Creative Director at Adidas before founding his own Label "MICHALSKY" 2006 in Berlin. MICHALSKY serves the high fashion segment by fusing classical styles with streetwear influences. Besides his work as fashion designer Michael Michalsky founded his design agency "MICHALSKY designLab" , which realizes design projects in the fields of product, interior design and corporate fashion.
Credits:
Haute Couture by DHL
Jung von Matt AG, Hamburg
Self-Promotion
Advertising Agency: Jung von Matt AG, Berlin
Executive Creative Director: Mathias Stiller, Wolfgang Schneider
Creative Director: Markus Ewertz, Boris Schwiedrzik
Art Director: Marc Tebart
Production Manager: Sven Hannemann
Designer: Michael Michalsky
Photographers: Kristian Schuller
Account Executive: Ilan Schafer, Jan-Hendrik Oelckers, Niko Thielsch
Copywriter: Friederike Sinning
Styling: Peggy Schuller