above: one of the Karlisms featured on the site
What does Karl Lagerfeld think? Eat? Like? What time does he get up? Where does he shop? What's he designing?
above: Karl Lagerfeld with Saskia de Brauw and Caroline Brasch Nielsen, both dressed from head to toe in the KARL line.
Karl.com went live this week and features a look at the world of the pony-tailed designer and his many quirks, talents and products.
above: Karl Lagerfeld, photo By Stephane Feugere
The new site contains several sections; personal sketches, various words of wisdom called 'karlisms', personal diaries, his favorite art, culture, shops, items and experiences, a collection of look books and an e-shop.
above: some of Karl's personal sketches
The e-store will soon be expanded to additional product categories such as men’s wear, perfumes and the upscale Karl Lagerfeld Paris line, debuting for fall.
above: some of the items presently available on karl.com
And one of the many images - KARL LAGERFELD Eyewear 2012 Making Of, with Bianca Balti and Jake Davies, shot by Karl Lagerfeld:
The quotes figure in a section entitled “World of Karl,” where one can find out where the designer buys his paper and art supplies (Sennelier, 3 Quai Voltaire), his favorite jewelry shop (Lydia Courteille, 231 Rue Saint Honoré) and optician (E.B. Meyrowitz, 5 Rue de Castiglione).
Here, web users can also view making-of images of campaigns, watch interviews and videos, and find out about the designer’s extracurricular activities. (Next up: A stint as guest editor of the May issue of French Architectural Digest.)
The site delivers the online fashions to France, Germany, Italy and Great Britain, with more European countries and the U.S. to be added soon.
Check out karl.com now.