About a year ago, I gave my readers a good look at the Fiat 500 by Gucci (and the chic matching accessories).
Now, Gucci's Creative Director, Frida Giannini, and Fiat invited Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce a short film with FIAT's 500 by Gucci as the inspiration.
The results are the following four short films of varying lengths starring the 500 by Gucci seen through the eyes of some of the most visionary creatives in the world today.
Vogue presents "Reverse to Perfection" for Fiat 500 by Gucci Reverse to Perfection, a film by Francesco Carrozzini where luxury recaptures its place:
Purple presents "Polaroid Papillon" for Fiat 500 by Gucci, a film by Olivier Zahm featuring Betony Vernon at the Museo Casa Mollino, Torino:
"The Race", a short film by Will Davidson. The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race - a short film exclusive to Dazed directed by Will Davidson:
"Assembly line", a short film by Chris Sweeney. Chris Sweeney's film for the 500 by Gucci fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way:
Get a good look at the Fiat 500 by Gucci and some matching accessories.
500 by Gucci