Created by eBay's ad agency, Venables Bell & Partners, eBay and Toys for Tots have launched the GIVE-A-TOY STORE.
An interactive window display in New York (at 35th and Broadway) and San Francisco (at 117 Post St.) lets you donate a toy by scanning its tag (a QR code) with the eBay mobile app.
Once scanned, the animated toys come to life, encouraging passers-by to get into the holiday giving spirit.
It's a clever, engaging and cute way to be charitable this holiday season and to make many a child happy.
And, for those of you who can’t stop by in-person, you can donate some joy at ebay.com/giveatoystore.com
There is also a Facebook application called "Build a Toy."
Users donate by customizing one of the classic, virtual toys at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.
Toys for Tots
Ebay Give A Toy Store
Facebook.com/Ebay Build A Toy
CREDITS:
Client Name: eBay
Name of Ad: eBay Give-A-Toy Store
Agency: Venables Bell & Partners
Live Date: 11.11.11
Executive Creative Director: Paul Venables and Will McGinness
Creative Directors: Lee Einhorn, Tyler Hampton
Art Director: Brad Kayal
Copywriter: Kelly Diaz
Director of Interactive Production: Heather Wischmann
Interactive Producer: Elissa Polls
Print Producer: Jacqueline Fodor
Account Director: Anne Cummings
Account Supervisor: Lindsay Cole
Account Manager: Kim Claytor
(OUT-SOURCED BELOW)
Interactive Production: Brand New School East
Executive Creative Director: Jonathan Notaro
Interactive Director: Justin Bakse
Developer: Brian Tobin
Producer: Jeanette Etchebehere
Associate Producer: Joe Balint
Post Production: Brand New School West
Executive Creative Director: Jonathan Notaro
Director: Robert Bisi
Designers: Andy Bernet, Sakona Kong, Ed Laag, Angela Li, Waka Ichinose
CG Lead/VFX Supervisor: Marco Maldonado
3D Modeling: Andy Kim, Derrick Sesson
3D Animation: Hao Cui, Max Keane, Alfredo Ramirez, Derrick Sesson
2D Animation: Maithy Tran
3D Artists: Martin Furness, Andy Kim, Ryan Kirkwood
Storyboard Artist: Max Forward
Compositor: Ryan Kirkwood, Maithy Tran
Executive Producer: Jason Cohon
Producer: Jeanette Etchebehere
Media Company: Monster Media
Creative Producer: Radhames Almanzar
VP of Marketing & Client Services: Natalie Brokaw
Client Services Coordinator: Lindsey Fuller
Project Manager: Sloan Jenkins
SVP of Sales & Marketing: Tim O’Brien
Original Music: Jingle Punks
Sound Design: Brad Kayal, Chris Konovaliv