above: the commercial mimics some memorable scenes from the original movie, such as the opening shot (above) and the Exorcist movie poster and scene (below)
Directed by Andreas Roth, this :90 second commercial for the Dirt Devil vacuum cleaner is a beautifully executed take on William Peter Blatty's, The Exorcist. Starting with the opening frame, a nod to the very famous scene used for the movie's poster (shown above), the spot does a brilliant job of echoing the horror film, only to reveal a comical and unexpected ending.
Credits:
Dirt Devil - Exorcist (90")
Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
Dop: Roland Stuprich
Music: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video