To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"
The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.
Credits:
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen