Making the rounds on the design and advertising blogs is this new 2010 ad campaign for the Breast Cancer Foundation's Awareness and Education Programme in Singapore. Created by DDB Worldwide, Singapore, they feature women's bodies illustrated by Andy Yang Sookit.
The three print ads and accompanying collateral pieces, with photos by Allen Ng, feature breasts and stomachs painted with Kryolan Grease Paint and ask if you are "obsessed with the right thing" and urge regular breast checks.
above and below: collateral materials featuring the art and the pink ribbon pin for 2010
A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.
Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi/ Joji Jacob
Art Director: Andrea Kuo/ Thomas Yang
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
See more of Andy's wonderful illustrations here