A simple photographic juxtaposition of fine jewelry items by Cartier with a ball and chain (which has the wonderful double entendre given that it's a wedding band), a hand grenade, and explosives is a twist on the traditional and boring way that most fine jewelry items are presented in advertising and marketing.
"Weapon Jewelry" is another interesting concept from Diddo Velema (who goes by the moniker "...by Diddo" on his blog) that combines luxury with images of violence.
The ads as they would appear, if Cartier had the guts to run them:
This is not the first time the art director and media designer has combined luxury brand icons with images reminiscent of destruction. I previously blogged about his project in which he created Luxury Couture Gas Masks:
Diddo Velema creates branding and advertising ideas for freelance and personal projects in his Amsterdam studio and has an art direction and media design site in addition to his blog.