To hype up this season's June 13th premier of the HBO series True Blood, a blood orange carbonated drink inspired by character Bill's favorite synthetic blood nourishment beverage, has been launched via promotional tv spots, print ads, downloadable posters, and online ads.
TV promo:
Print ads:
Posters (available for download here):
Tart and slightly sweet, Tru Blood pours like a regular soda but appears stormy and mysterious when poured into a glass. The Tru Blood beverage features: •Stunning bottle design is exact replica of bottles featured on show: stained in rich red with raised English lettering and matching Japanese Kanji! •14 ounce per bottle • sold in 4 packs and 24 packs. A matching bottle opener and Party set (which includes opener and glasses) are also available:
Drink Menu:
The Fangbanger - Tru Blood, Vodka Death on the Beach - Tru Blood, Peach Schnapps, Pineapple Juice, Vodka Plasmapolitan - Tru Blood, Citron, Cointreau, Fresh Lime Juice
Ingredients:
Carbonated Water, Cane Sugar, Citric Acid, Natural Flavors, Potassium Citrate, Carmine Coloring, Potassium Sorbate, Sucralose, Sodium Citrate, Sodium Benzoate, Caffeine, Niacin (Vitamin B3), Caramel Coloring, Red 40, Pyridoxine Hydrochloride, Vitamin B6, Cyanocobalamin (Vitamin B12), Folic Acid, Gum Accacia, Ester Gum.
HBO's True Blood Homepage