Bretz is a German furniture and rug company whose products are not really my personal taste. Lots of glam, modern whimsy with ornate velvets, Swarovski crystals and funky silhouettes. Very Miami Flash meets Hollywood Glam with some Guido thrown in. I would even go so far as to say I actually dislike several of their products.
So, why am I blogging about them? Because they are an example of a company who have effectively improved their brand with a catalog that actually heightens the appeal of their products and designs. Does this mean they'll sell more pieces? Not necessarily, but anyone on the fence would be positively persuaded by this representation.
By hiring photographer Udo Spreitzenbarth along with talented hair, make-up and clothing stylists (all credits are listed at the end of this post), and using one model posed dynamically and uniquely on their products, the images transform the sofas and the chairs into sets worth looking at.
Just shows you what a well produced catalog can do for products.
Take a look at more.
Credits:
Photography Udo Spreitzenbarth (NYC)
Producer Matt Lehitka (NYC)
Model Melissa Kurland (NYC)
Hair & Make Up Alexander Becker (Berlin)
Stylist Ty-Ron Mayes (NYC)
Photography Assistants Mario Steidlinger (Berlin)
Robert Spreitzenbarth (Oakland)
Production Assistant Charlotte Feigelbinder (Berlin)
Production | Management SEVEN | SVGN
www.svgn.eu
Copyright SEVEN | SVGN | Udo Spreitzenbarth
Contact
Bretz Wohnträume GmbH
Alexander-Bretz-Str.2
D-55457 Gensingen
Phone: +49 (0) 6727 / 89 50
Fax: +49 (0) 6727 / 10 30
website