LAUNCH OF $1,000,000 COLLECTION OF FIVE LUXURY SPIRITS BOTTLES
In an extraordinary travel retail launch, Bombay Sapphire is to unveil Revelation - five handmade crystal bottles individually decorated with diamonds and sapphires, and priced at $200,000 USD each.
Bombay Sapphire, owned by Bacardi, is the fastest-growing gin in the world. Three leading names in luxury and design – Baccarat, Garrard and Karim Rashid – have joined forces with the brand to create its new luxury project.
Above: The launch at London jeweler Garrard's.
Bombay Sapphire unveiled Revelation, the first of a five piece collection of handmade crystal bottles individually decorated with sapphires and diamonds. Inspired by Bombay Sapphire, three leading names in luxury and design - Garrard, Baccarat and Karim Rashid – collaborated to create the Revelation crystal bottles, priced at US$200,000 each.
Revelation was launched at Garrard in Mayfair, London, where to celebrate the event one lucky guest walked away with the ultimate Bombay Sapphire accessory, a stunning sapphire necklace.
Above: designer Karim Rashid
Created by one of the hottest designers in the world today, Karim Rashid, each of the five Revelation bottles has been handcrafted in France by Baccarat, the pre-eminent creator of the world’s finest luxury crystal. The bottle has been cut into the shape of a giant gemstone with 10 principal facets, representing the 10 botanical ingredients used to create the complex and refined taste of Bombay Sapphire. Each Revelation bottle is truly unique with its own individually designed stopper decorated with sapphires and diamonds set by the oldest jewellery house in the world, Garrard.
The limited edition Revelation bottles will be launched at five major international airport locations – starting with London Heathrow Airport (via World Duty Free) around 27 March to coincide with the opening of the new Terminal 5 and subsequently New York JFK Terminal 4 (DFS Group), Dubai International (Dubai Duty Free), Singapore Changi (DFS Group) and Sydney (The Nuance Group).
Above: Artist rendering of the airport display of Revelation at London Heathrow Airport's new terminal 5
One Revelation bottle will be exhibited at each of the five international airports for two to three months before being securely transported to its new owner anywhere in the world
Above: Artists' rendering of the Nuance Group's display at the Sydney Airport In Australia.
Recognized around the world for its striking translucent blue bottle, Bombay Sapphire has showcased the world’s finest glass creations for the last 20 years. The Bombay Sapphire Prize is the world’s biggest annual glass award and the Bombay Sapphire Designer Glass Competition is one of the top design contests for emerging designers.
Profits from Revelation will benefit the travel retail industry’s chosen charity, The Smile Train, which provides life-enhancing cleft surgery to children in poor countries.