HARPER'S BAZAAR
British Harper's Bazaar showcases new logo and achieves world exclusive by placing 200 Swarovski crystals onto each London newsstand copy
The September issue of British Harper's BAZAAR reveals a brand new look.
To celebrate the new look Harper's BAZAAR, each logo of the September issue on all 50,000 London newsstand copies will be studded with 200 Swarovski crystals. This is the first time a UK magazine cover has undertaken such an initiative. It is also a global first as consumers will be able to purchase this specially produced collectors item on the newsstand.
Publishing Director, Tess Macleod-Smith comments," The move to the international logo is the natural next step for the brand and we wanted the first issue with the new logo to look as beautiful as possible. Working with Swarovski, the world leaders in cut crystal, has made it possible to achieve a dramatic visual presence on the newsstand and provide consumers with the opportunity to purchase a unique edition of Harper's BAZAAR."
The move to the new logo brings Harper's BAZAAR in line with its sister titles around the world and consolidates our position as an iconic international fashion brand. Since becoming Harper's BAZAAR new life has been breathed into the title and Editor Lucy Yeomans produces the very best fashion, features and lifestyle coverage each month in order to stimulate and entertain her readers. Already the changes have reaped success with record ABC figures and the highly esteemed PPA Award for Consumer Magazine of the Year.
The move to the new BAZAAR logo is the next step in the magazine's evolution and the September issue at 400 pages, 200 of which are editorial, is the biggest and most beautiful issue to date.
http://www.swarovskisparkles.com/fashion/harpersbazaar.html