Well, after reading this and watching the accompanying video, you can say you have. The 2006 fashion show and video (shown below) was a viral marketing ploy for Remington (smart, huh?).
This viral video for Remington was directed by James Rouse at The Viral Factory. Editor was Justin Trovato at Jigsaw.
Below is text from the faux website for Stefane Monzon (no longer in existence):
THE SHOW
This summer we were able to premiere our first collection at the L.A. fashion week. Spurred on by the limits of conventional fashion we decided to showcase our very own minimalist, stripped down approach to it: welcome to follicular fashion! Thanks to our main sponsor Remington this ambitious project has been a tremendous success so far spawning a new class of events all dedicated to the motto of “It’s what’s on the outside that counts.
Below: Stefane Monzon prepping the model's pubic hair.
THE PHILOSOPHY
What do people see when they look at you? Do they see your inner beauty? Your good ideas, your friendly thoughts, your small-time visions? Let me assure you: they don’t. It’s what’s on the outside that counts. My designs are for people who want to stick out and express themselves.
People who want to experiment with what nature gave them to find out who they really are and who they want to be. My work is about individuality. It’s about expressing yourself. It’s about finding the beauty where no one has looked before. It’s about being inspired by the fullness of life around you. Absolute freedom that’s what I’m after: freedom to expose yourself, freedom to express yourself, freedom to grow a design on your body to explore the beauty of unconventional creativity.
Learn how to style your own pubic hair with the book below!