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Showing posts with label mercedes benz. Show all posts
Showing posts with label mercedes benz. Show all posts

Mercedes-Benz Designs A Wicked Car Inspired By A Video Racing Game: The AMG Vision Gran Turismo.





For the new PlayStation® 3 racing game Gran Turismo 6, released just last month, the Mercedes-Benz designers have developed the visionary concept of a super sports car – and created one in full scale: the Mercedes-Benz AMG Vision Gran Turismo.




Extreme proportions, sensual contours and intelligently implemented high tech blend to form a breathtaking body.






Using the theme "Vision Gran Turismo", the world's leading automotive manufacturers and design studios were to develop concept models which give a unique insight into the further development of the automobile.







Kazunori Yamauchi, Head of Games Development and President of Polyphony Digital Inc., called for a look into the future. Under the basic idea of "Vision Gran Turismo", leading car manufacturers and design companies worldwide were asked to fashion pioneering design models. As virtual vehicles that nonetheless function just like a real car, the visionary concepts will be gradually unveiled in and integrated into the new game Gran Turismo® 6 through online updates.



"With its proportions and its expressive appearance, the Mercedes-Benz AMG Vision Gran Turismo embodies that design philosophy of sensual clarity which is characteristic of the brand. The design of this concept car clearly shows the perfect interaction of emotive, sensual shapes with intelligently placed technologies," said Gorden Wagener, Head of Design at Daimler AG.

As a 1:1-scale model, the Mercedes-Benz AMG Vision Gran Turismo celebrated its world premiere at the opening of the new Mercedes-Benz Research Development Center in Sunnyvale, California and debuted at the Los Angeles Auto Show.


above: the Mercedes-Benz AMG Vision Gran Turismo at the Los Angeles Auto Show

During the design development of the Mercedes-Benz AMG Vision Gran Turismo, the same standards were kept and the same processes followed as for any other concept car or series-production model. All the Mercedes-Benz Advanced Design Studios around the world prepared initial design drafts of their visions. Finally, the best ideas were further developed at the Advanced Design Studio in Sindelfingen as part of a digital design process, and then perfected in a physical 1:1 design process. The interior design was created at the specialised Advanced Design Studio in Como, Italy.

Also, the sound designers of the concept car have integrated an elegant, specially developed sound for the eight independent exhaust pipes integrated into the rear lamps (shown below).


Muscuar Bodyshell:


The sports car proportions that are a typical Mercedes-Benz feature have been reinterpreted: the long bonnet has a flowing transition into a compact greenhouse offset to the rear, which takes the form of an aerodynamically efficient water drop to descend slightly at the rear, where it rests on the rear end with broad shoulder contours. The dynamic aura is accentuated by an extended, dramatic side contour and a pronounced bulge to the wheel arches, which blend into the low-slung, muscular bodyshell. The angled headlamps, with their colour scheme and determined look, convey a sense of sportiness and readiness to leap forward.

LED Grille:


Another eye-catching feature is the radiator grille – a reinterpretation of the wide Mercedes-Benz sports car grille with central star. Its shape is reminiscent of the legendary 300 SL racing car of 1952. However, instead of classic louvres the grille of the show car features exclusively LEDs. The variable LED grille with different light patterns is a further development of the diamond grille introduced with the new A-Class.

The Game: Gran Turismo 6 - Standard Edition


• The Gran Turismo® series, recording sales over 70 million* worldwide, reinvents its core game engine in its newest edition for PlayStation®3. Gran Turismo®6 brings with it 1,200 types of car and 76 courses across 37 locations.
• With powered-up online competition, brand-new community functions, the product of collaboration with the world’s automotive manufacturers “Vision Gran Turismo” and more, Gran Turismo®6 is at the forefront of racing game technology.



Gran Turismo
Mercedes Benz

If This Van's A Rockin' Don't Come A Knockin - Unless You're Dressed In Black Tie. The Mercedes Benz Sprinter With Luxury Bedroom.




This Mercedes Benz Sprinter Passenger Van has been given the royal treatment by Lexani Motorcars who specializes in outfitting coaches and appointing them with custom amenities and materials that rival the finest luxury jets and yachts. All the fancy schmancy items you can think of from wireless Apple iPad integration to a platinum grille are available options. Orthopedic mattresses, Bose Home theater system, a full bar, 46" 3D tv, a Playstation 3 (blu-ray) can all be wrapped up in this van complete with secure armor on the perimeter if someone is out to shoot you.

Mercedes Benz Print Campaign Will Make You Look Twice.



above composite by if it's hip its here

This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read "Look to the side without looking to the side."





While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline.

Credits:
Brand: Mercedes-Benz
Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens
Creative Director: Felix Fenz
Copywriter: Andreas Hilbig, David Wegener
Art Director: Michael Hess, Alexander Norvilas
Photography: Klaus Merz
Print Production: Philipp Wenhold
Art Buyer: Madeleine von Hohenthal, Bianca Winter
Account Manager: Sven Doerrenbaecher, Ann-Kathrin Geertz
Editing: Marius Schwiegk, Amina Warscheid

Other credits:
Artist: Jesús González Rodríguez
Account Executive: Sven Doerrenbaecher, Raphael Brinkert
Awards: Clio Awards 2012, Bronze Print, Product/Service

New Mercedes Benz Film by Alex Prager Stars Lara Stone. And a Look Behind The Scenes.





Alex Prager’s New Short For Mercedes-Benz starring Dutch model Lara Stone (and shown further down in this post) is a bit Mary Poppins, a bit Wizard of Oz, heavy on the pretty and light on the concept. Given that it's one top model shilling for another, it may not matter. Both Lara Stone and the SL Roadster are nice to look at and the film shot by Alex Prager is compelling visually. I have no idea what it says about Mercedes Benz, but perhaps you will see something I don't.



press release:
Mercedes-Benz USA announces today the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager.



The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as: A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.




The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions - heady with mystery, lust and desire - the woman is in control.



Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. "I constantly reference Fellini characters and Hitchcock as well," said Prager. Dutch supermodel, Lara Stone plays the update on the Hitchcock blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection's Women's Creative Director, Francisco Costa.



The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today. Lara Stone commented, "It's an honor to work with Mercedes-Benz on a project like this.




Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience."With a notoriety of creating images inspired by Fellini and Lynch, American photo and film artist Alex Prager, working alongside Creative Director Valentina Ilardi Martin, references the Wizard of Oz in the production of the A/W 2012 Mercedes-Benz Icon of Style.



But make no mistake, the femme fatale portrayed by Dutch supermodel Lara Stone is no Dorothy. This Hitchcock blonde is in complete command of herself, heady with mystery, dressed in Calvin Klein Collection, and aloof in the setting with the new Mercedes-Benz SL Roadster.


above: Lara Stone is dressed in Calvin Klein in the short film

In essence, this is the 1950s brought up to speed with today's look and pace: The luxury dynamism of the car and the timelessness of the fashion pieces designed by Calvin Klein Collection’s Women Creative Director Francisco Costa, all captured with a Hitchcock flair.

The short film:


The making of video:

Some production stills:




An interview with Alex Prager about the film:
Lara talks about the film:

Described by the director as “Mary Poppins meets The Wizard of Oz meets James Bond,” the fanciful short was shot in the dusty surrounds of Los Angeles. As well as conveying a sense of danger, Prager says her creation aimed to give “the impression that Lara is going somewhere interesting, off on a secret mission tucked away in those suitcases.” Known for her hyper-stylized, emotive work, the sought after young photographer and filmmaker was impressed by Stone's acting chops. “She was very on board with the whole tornado idea,” says Prager. “Being strapped into a harness with fans and rain blowing in all directions isn't the most fun thing to do, but she seemed to be enjoying herself and looking totally beautiful throughout.”



The star of campaigns for the likes of Givenchy and Jil Sander, Stone says she was more than happy to play opposite an automobile during her acting stint: “The difference about modeling with a car as opposed to with another model is that the car doesn’t talk back—which I quite like!”

The Mercedes-Benz Fashion Collaboration, Icons of Style, is making its US debut at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012. The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. Nick Knight has posed Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat from Philip Treacy next to the Mercedes E-Class Convertible; Craig McDean and David James staged Karolina Kurkova next to the new CLS and last season, Terry Richardson captured Jessica Stam on the roof of the A-Class concept car.

The protagonists:

Mercedes-Benz SL Roadster

above: unveiling the car on set

The designers have presented the most recent generation of SL icons in an unmistakable way, by combining a deep sense tradition with new perspectives and visions. The result is a stylish, sporty and elegant luxury sport's car with the classic, SL-typical well-balanced proportions: the long bonnet is followed by a compact passenger compartment and the wide, sleek rear perfects the look.


above: the other star of the film on location

Understated, artistically designed lines define the powerfully modelled yet smooth surfaces of its silhouette. Finely engineered details from the dynamic, traditional form repertoire of Mercedes-Benz visually underline the legend of the SL. From a technological perspective, the SL presents itself as a spectacular trendsetter. Manufactured almost completely from aluminium, it weighs a lot less than its predecessor. Innovations like the unique FrontBass system, which turns the SL into a concert hall, whether open or closed, or the adaptive MAGIC VISION CONTROL System are all pioneering developments with an eye to the future.

Alex Prager

above: Alex Prager watching a playback on set

Self-taught Alex Prager from Los Angeles is a rising star in the photographer sky. On a visit to a William Egglestone exhibition, Alex Prager made the decision to start taking photos herself. Since then, the 32-year-old photographic artist and filmmaker has impressed with her unconventional photography at several solo and group exhibitions. Her productions are inspired by the style of the sixties, as well as by the films by great directors like Alfred Hitchcock, David Lynch and Frederico Fellini. Alex Prager describes her photography as a documentation of a world that at the same time exists and yet does not exist. In addition to her well-received trilogy with the series "Polyester", "The Big Valley" and "Week-end", Alex Prager has also made a name for herself as a fashion photographer. Her "Lofty Ambitions" editorial featured in the September issue of US Vogue and she also shot the spring/summer 2011 campaign by Bottega Veneta with Karolina Kurkova.

Lara Stone


The native Dutch model is currently top of the worldwide rankings on Models.com. Since her breakthrough in 2006 she has been the campaign face for top labels like Givenchy, Louis Vuitton, Hugo Boss, Max Mara and Versace, has worked with star photographers including Mario Testino, Steven Meisel, Craig McDean, Mario Sorrenti and Terry Richardson and has modelled on the catwalk for all major, international fashion houses. The gap between her two front teeth has become one of her trademark features.She is currently the face of Calvin Klein and has been linked to the brand for quite some time. French Vogue dedicated a whole issue to Lara Stone in February 2009, and fashion icon Karl Lagerfeld shot a short film with her.

Calvin Klein Collection's Francisco Costa
Francisco Costa is the critically acclaimed Women's Creative Director of Calvin Klein Collection. Mr. Costa assumed this role in 2003 after working directly with Calvin Klein and other top design houses of Gucci, Balmain Couture, and Oscar de la Renta. Mr. Costa's first collection for Calvin Klein Collection debuted for Spring 2004. Known for his timeless, elegant designs, Mr. Costa has received numerous awards for his work, including being twice named the Womenswear Designer of the Year by the Council of Fashion Designers of America (CFDA), and is a recipient of the Cooper-Hewitt National Fashion Design Award. A graduate of F.I.T., Mr. Costa was born into a family with deep roots in fashion, and grew up in the small Brazilian town of Guarani near Rio de Janiero, where his mother and father owned a successful apparel business.

www.mercedes-benz.com/fashion


Calvin Klein

Alex Prager is represented by M+B

McLaren & Mercedes Last Collaboration: Limited Edition Topless Carbon Plastic Bodied SLR



Before going separate ways, Mercedes-Benz and McLaren have decided to produce one final edition of the SLR. it's super fast, lightweight and painted as ugly as possible.



According to reports from the German car magazine, Auto Motor und Sport (who captured first shots of this car under testing), this special SLR will come with neither roof nor windscreen, as a result of weight-shaving measures to trim its curb weight by about 200 kg (or about 440 pounds).

"The concluding SLR will feature an open-air only construction. Gone is the roof; gone is the windscreen - a small wind deflector will be the singular element between the SLR's occupants and the great outdoors. To reduce weight, a carbon plastic body will be used, while air conditioning and power windows will both be abandoned as well. The result in a weight savings of some 200 kilograms, enough to help the model reach 186 mph from a standstill in 26 seconds and achieve a top speed of 217.5 mph."



This means that only a small wind deflector stands between the driver and the ferocity of the wind, as the speedster tosses the countryside behind in a possible breakneck top speed of 350 km/h (or 217 mph). That's about 8 mph more than the latest SLR 722 Edition.


Above: the engine

The model is said to have been inspired by Rudolf Uhlenhaut’s legendary 300 SL in 1955, and earned the famous moniker Silver Arrow.:

Above: the 1955 300 SL, the "Silver Arrow"

Only 75 of these lightweight cars will be produced.
Below is a spy video of the automobile:



If you read German, here's the original source article.

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