As the creator of If it’s Hip, It’s Here blog, Laura Sweet has always had an admiration for art, design and craftsmanship. Her blog is an outlet for Laura to share what she admires as “hip” with her 250,000+ readers every month.
Above photo of me and my dog, Indie, by Jay Clendenin for the Los Angeles Times. The painting of the three chairs behind me is by Matt Condron and the metal piece upon which I am leaning is by David Buckingham.
Laura holds degrees in both Fine Art and Art History from UC Berkeley. Not only was she schooled in the everything from the cave paintings at Lascaux to the critical art theorists of today, she was taught by some of the most respected contemporary artists today such as Christopher Brown and George Miyasaki. She also has a degree in Advertising from Pasadena’s Art Center College of Design, where she was an instructor for eight years.
Formal educational institutions aside, Laura believes being exposed to different people, different ideas and different experiences open our minds and our hearts. In that regard, Laura has been well blessed. Currently residing in Beverly Hills, Laura has lived and worked in San Francisco, Los Angeles, Chicago, New York, Detroit and Seattle. Experiences in these assorted locations has exposed her to a variety of diverse attitudes, styles and values. Growing up, Laura witnessed her grandmother illustrate advertisements for department stores and later flourish as an award-winning watercolorist. Her parents and siblings, all avid art enthusiasts, helped nourish her thirst for art and design throughout her childhood. In addition to collecting art and opaline glass, Laura’s mother was a docent at the Museum of Art in San Francisco, her brother-in-law is an acclaimed San Francisco Bay Area painter and her sister has had her home featured in Metropolitan Magazine for its exceptional design.
For more than 20 years, Laura has been on the creative side of the TV and print advertising business. She has produced work on several major accounts from luxury cars to IKEA. Her work has been featured on the cover of Communication Arts, and she has received several awards and honors from The One Show, The Addys, Art Direction Magazine, Adweek, Creativity, and other advertising groups and institutions.
This time-consuming, competitive field is something she absolutely loves and has provided her with rewarding experiences and knowledge about many products from popular consumer goods to niche brands.
Below are some various articles and interviews (please click upon the images to enlarge):
To see her professional work, references,experience, awards or to make any inquiries, please see her Linked In profile.
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