6.14.2013

                   
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One Step Beyond Beer. Gladness Lager-like Ale From Madness.





The beer from bands trend continues with a new brew from the chart-topping Ska band Madness. The beer, described as "A lager that's an ale" was brewed in conjunction with Growler Brewery (formerly Nethergate) in Essex.



Gladness is 4.2% alcohol and a combination between an ale and a lager- or as the band's publicity calls is “A lager that’s an ale – that’s totally mad.” It is brewed using local Maris Otter malt, a traditional ale variety, and Tettnang and Saaz hops, which are usually associated with European-style lagers. The blonde beer is said to be highly refreshing with a lovely subtle hop flavour and aroma, reminiscent of a pilsner.



above: Paul Gower, left, head brewer at Nethergate's Growler Brewery, Madness frontman Suggs, center, and keyboard player Mike 'Monsieur Barso' Barson celebrate the launch of the band's official beer, Gladness

Named after a line in their well-known song "Madness", the beverage will be stocked at 800 venues, owned by Nicholson's Pubs, across the U.K. for the next three months.

Buy Madness Music


2 comments:

Anonymous said...

Wher can i buy this mail order ?

laura sweet said...

As far as I know, it is not available via mail-order. But you could always check with The Growler Brewery (formerly Nethergate)

orders@nethergate.co.uk.

C'mon people, it's only a dollar.
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