VB&P (Venables Bell & Partners) has launched a clever and effective new piece for not one, but two of their clients: Google and Audi.
They've teamed up for a video that highlights the fact that Google Maps now powers the maps in Audi's navigation systems. A brief film (shown below) with a dash of product demo, the video follows an Audi A4 as it makes its way through the streets of San Francisco as seen in the frozen worlds of Google Earth and Street View. The couple behind the wheel make a handful of stops before heading to their final destination: their own impromptu wedding at Muir Beach. Oh, and about those pit stops: you can't have a wedding without something old, something new, something borrowed, and something blue.
Setting the story within the iconic worlds of Google Earth and Street View wasn't just a technique. Audi's Google Maps-powered navigation system uses Google Earth, Street View, and Local Search to create an immersive and intelligent driving experience. And as our video shows, navigation isn't just about getting from point A to point B. It's about creating the perfect journey.
CLIENT NAME: Google
SPOT NAME: “Maps World”
AIR DATE: 01.19.13
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
ART DIRECTOR: Brad Kayal
COPYWRITER: Brad Phifer
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Mandie Bowe
PRODUCTION COMPANY: LOGAN
DIRECTOR: Eric Anderson
DIRECTOR OF PHOTOGRAPHY: Jordan Levy
EXECUTIVE PRODUCER: Matthew Marquis
PRODUCER: Rich Kaylor
EDITING COMPANY: LOGAN
EDITOR: Jay Rogers
SOUND DESIGN: 740 Sound Design & Mix
SOUND DESIGNERS: Andrew Tracy, Nicholas Interlandi
MUSIC: Black Iris
MIX: 740 Sound Design & Mix
V/FX PRODUCER: Matthew Loranger
all info courtesy of VB&P
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