Branded content continues to permeate the web, especially in the case of fashion. The latest from luxury brand PRADA enlisted director Roman Polanski to write and direct a film for them that debuted at Cannes.
A Therapy stars Ben Kingsley as a therapist to patient Helena Bonham Carter. Both clad in Prada, with a few subtle and not so subtle product shots (like the stills I grabbed of the shoes and coat shown below), we see that Kingsley is obsessively drawn to his patient's purple Prada coat, culminating in the conclusion that "Prada Suits Everyone."
Hesitant at first, Polanski was given creative freedom and reunited his favorite group of actors, screenwriters, D.P and editors to produce the three and a half minute film shown below.
PRADA presents A Therapy by Roman Polanski.
"A game, a thought, that through friendship and mutual respect has come true. When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun.Images from behind the scenes at the shoot:
The chance to dwell on what the fashion world represents nowadays, and the fact that it is accompanied by so many stereotypes is fascinating and at the same time a bit upsetting, but you definitely can not ignore it.
It's very refreshing to know there are still places open to irony and wit, and for sure, Prada is one of them" --Roman Polanski
Starring Helena Bonham Carter, Ben Kingsley
Screenplay: Roman Polanski and Ronald Hardwood
Music: Alexandre Desplat
Production Designer: Dean Tavoularis
Director of Photography: Eduardo Serra
Editor: Hervé de Luze
Executive Producer: Max Brun
Produced by HI! Production and R.P. Productions