7.17.2012

                   
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New York Yankees Pitch Their New Fragrance With A Mobile Truck Experience.





The New York Yankees are pitching their new fragrance line with a mobile truck decked out in pinstripes by Scheck Outdoor.




Driving around New York to build awareness for the fragrance, which is being sold at Yankee Stadium, Macy’s and Lord and Taylor, the truck stops to engage consumers and invite them to try the fragrance along with the New York Yankee baseball 'experience.'




The interior of the truck was designed to emulate a locker room featuring memorabilia from Yankee Greats Yogi Berra to Derek Jeter, courtesy of Steiner Sports Memorabilia. The truck provides a mobile "kodak moment" for passers-by who can pose inside wearing a helmet and yielding a bat.




Passing out samples and loaded with NY Yankees imagery, the truck is both a traveling showroom experience and billboard for the new fragrance line.





About The Fragrances
New York Yankees™ fragrance:

above: This fresh, woody scent introduces an invigorating blend of sparkling Bergamot, Coriander and cool Blue Sage. As it evolves, the fragrance reveals a fusion of crisp Ivy leaves, Orange Flower and Geranium enhanced with rich earthy Patchouli, smooth Sandalwood and Suede to create a classic, timeless scent.

New York Yankees™ For Her:

above: This fruity gourmand scent introduces a vibrant blend of juicy Guava, succulent Plum and sun-kissed Apricot nectar, providing a mouth watering lift to the top. Drenched Strawberry Blossom and rich Tiare Flower enhances the femininity of the fragrance while creamy Sandalwood, delicious Vanilla and sensuous Musk create an instantly addictive quality that lingers on skin throughout wear.

When the truck is not being used for the experience, it is on the road in the NY area marketing the fragrance. Curtis Granderson and Mariano Rivera are the official spokespeople for the new scent.


photos courtesy of Thomas Iannaccone and Scheck Outdoor.


Buy the fragrances here

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