6.26.2012

                   
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Two Comic Approaches To Breast Cancer Awareness. I Don't Mean Funny, I Mean Superheroes.




The news has just broken that Marvel Entertainment will be launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with special variant covers on select October titles and educational material on Marvel.com.




Clad in Pink versions of their famous costumes, Iron Man, Captain America, Thor, Black Widow, Wolverine and more will be helping to increase awareness of the ways to fight—and reduce-- this risk of this disease.



The comic books, on-sale in October (US and Canada only) that will feature the special Susan G. Komen variant covers: AVENGERS #31, CAPTAIN AMERICA #18, CAPTAIN MARVEL #5, FANTASTIC FOUR #611, INVINCIBLE IRON MAN #526, MIGHTY THOR #21, UNCANNY X-MEN #20, WOLVERINE #315

Nobody's Immune To Breast Cancer


I can't mention 'Comics' and 'Curing Breast Cancer' in the same breath without sharing this wonderful ad campaign by DDB Mozambique with you.

Illustrated by Maísa Chaves, this four ad print campaign features famous female superheroes (She-Hulk, Wonder Woman, Storm and Catwoman):





The above ads feature the copy “Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

Full campaign credits:
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves (me)
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael"
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael"



Help support finding a cure, visit Susan G. Komen For The Cure and find out how.

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