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Summer's Dreaded Nightmare: Dads In Briefs. A Commercial To Which We Can All Relate.

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Here's one of those great commercials that capitalizes on a universal truth regardless of country or language.

The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.

And as it runs in Argentina:

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini

DP: Leandro Filloy
Art direction: Muriel RaƱi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia


Jane S. said...

My father pulled the "dads in briefs" trick once when my sister was late getting back from a date. He opened the front door, stepped outside in his briefs, and barked at her to get in the house! She was never late getting home from a date again. ;)

C'mon people, it's only a dollar.

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