above composite by if it's hip its here
This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read "Look to the side without looking to the side."
While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline.
Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens
Creative Director: Felix Fenz
Copywriter: Andreas Hilbig, David Wegener
Art Director: Michael Hess, Alexander Norvilas
Photography: Klaus Merz
Print Production: Philipp Wenhold
Art Buyer: Madeleine von Hohenthal, Bianca Winter
Account Manager: Sven Doerrenbaecher, Ann-Kathrin Geertz
Editing: Marius Schwiegk, Amina Warscheid
Artist: Jesús González Rodríguez
Account Executive: Sven Doerrenbaecher, Raphael Brinkert
Awards: Clio Awards 2012, Bronze Print, Product/Service
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