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A series of identifiable and popular brand logos comprised of red roses and photographed underwater using the subtle light distortions of the water's own energy. From Louis Vuitton to Nike, the rose logos were captured 'in camera' without the use of post production, either traditional or digital.
By taking the red roses, a symbol of unrelenting love, and juxtaposing against a deep dark void, London based photographer Alexander James is making a social commentary on how we ourselves are drowning in a society dominated by a reverence towards branding and celebrity.
images courtesy of the artist and Distil Ennui Studio
About Alexander's work practice in his own words:
"My photographs are always presented ‘as-shot’ without post production either traditional or digital. It is this dedication to ‘in camera’ purity that establishes a predominant focal point for my practice.
The quality of the work and the purity of the process is paramount, distilling elements out with the use of deep blacks; hoping to convey rich layers of meaning in what at first appear deceptively simple images.
Distil Ennui; def... to extract the essence and beauty of life to appease world weariness."
Alexander James is represented by Pertwee Anderson & Gold