6.24.2010

                   
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Jenny Holzer Keds for The Whitney IS WHAT I WANT




Artist Jenny Holzer, best known for her projections, LED installations and truisms -- artwork made with words, is collaborating with Keds for the Whitney Museum to launch a special collection that features her famous phrase "PROTECT ME FROM WHAT I WANT" which has previously appeared on everything from golf balls, a BMW v12 race car, condoms, on wooden postcards and installed on buildings and more as art projects.







The KEDS, which feature the phrase, will be available in both high and low tops, canvas and leather and in black or white:





above: artist Jenny Holzer, courtesy of artnet
"It's great that Keds and the Whitney are friends," states Jenny Holzer. "I have a renewed respect for shoe designers."

The collection, which is expected to retail for approximately $70-$75 a pair, will be available at select Bloomingdale's stores nationwide beginning in July, as well as on bloomingdales.com and keds.com starting in July 2010.

All Keds’ profits from the Jenny Holzer kicks will benefit the Whitney Museum of American Art.

Special Keds collections by painters Laura Owens and Sarah Crowner, all of whom have exhibited at The Whitney, will follow.

Special thanks to Alex Asher Sears for bringing this to my attention.

1 comments:

Anonymous said...

Interesting. Tobias Wong had this tattooed on his arm.

C'mon people, it's only a dollar.
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