11.13.2009

                   
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PACT Organic Undies By Yves Behar Help Save The Planet




With six styles (12 variations) of underwear in three patterns; boxers, boxer briefs and briefs for men and thong, bikini and boy briefs for women, PACT donates 10% of their sales to three charitable organizations that are helping to save the planet.

Based in Berkeley, PACT's motto is CHANGE STARTS WITH YOUR UNDERWEAR. The purchase of PACT underwear is participation in a social movement: when you buy PACT underwear, you are supporting and encouraging organic cotton farmers, responsible labor practices, and businesses that form partnerships with nonprofit organizations dedicated to positive change in our world.

Designed By Yves Behar and his Fuse Project, the three patterns reflect the three causes and non-profit organizations they support: ocean conservation (Oceanic), forest conservation (Forest Ethics) and the mentoring and inspiring of our next generation of young writers (826 National).



This video was a collaboration between Terri Timely Studios and PACT. Terri Timely is the awarding-winning directing duo of Ian Kibbey and Corey Creasy:


styles for men

Boxers (shown in Forest):

Briefs (shown in Oceana)

Boxer Briefs (shown in 826 national):


styles for women

Boy Briefs (shown in Forest):

Thong (shown in Oceana):

Bikini (shown in 826 National):


Each of the six cuts and three patterns are also available in a neutral color with a simple accent of the pattern as shown in the image below:


The Production:

Beginning with the farmers and ending with the final package arriving at your door, PACT strives to be as environmentally and socially responsible as possible. The farmers and cotton pickers involved in the growing and harvesting of the organic cotton were paid a fair price for their product.



All fabric is dyed and printed using dyes and inks that are low-impact and free of heavy metals. Before it is shipped to PACT's fulfillment center in Illinois, every element that goes into making your PACT underwear - growing the cotton, processing and spinning it, knitting or weaving, dyeing and printing, and cutting and sewing the final garment - occurs within a 100-mile radius in Turkey.



PACT underwear is made of 95% organic cotton and 5% elastane to give it the perfect amount of stretch. While some underwear is 100% organic cotton, these garments tend to lose their shape quickly and have shorter lifespans - meaning more of them end up in landfills. A garment containing 5% elastane is still considered organic.



Nothing that is shipped to you - the underwear, fabric bags, or compostable shipping bag and labels - should end up in a landfill. They're hoping that by the time your PACT underwear is well-worn and you're ready to get rid of it, they'll have figured out a way to recycle it. They are constantly searching for innovative ideas about how to best accomplish the cradle-to-cradle goal and move away from the idea of consuming and then discarding.




The Causes:

For more information about ForestEthics and their essential work, visit www.forestethics.org
To learn more about 826 National and their programs, visit www.826national.org
For more information about Oceana and their campaigns, visit www.oceana.org

Who's Behind This:
PACT is the brainchild of two unlikely business partners who joined forces in the most unlikely of places. Jason Kibbey is a born-and-raised Berkeley leftie who started his own land conservation nonprofit, drives a Prius, and loves his bike(s). He also likes business: he helped start a few, and oddly began his career at Bain & Company. His wife sings opera; they don't own a television; and his dog gets acupuncture. Jeff Denby, on the other hand, was told that he was "too artsy for business school" when he showed up with multi-colored hair. A Facebook, texting, and Twitter addict who personifies young, fabulous, and broke, this wayward Canadian has shopped his way around the world. He definitely owns a television. (Otherwise, how would he watch all of that reality TV?)

The Designers:
Yves Behar and his design team at Fuse Project
Yves Behar is the founder of the San Francisco design studio fuseproject. Yves is focused on humanistic design and the "giving" element of his profession, with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions, and that enable self-expression.
all information images and videos courtesy of PACT.

Buy PACT Organic Underwear here.
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