9.03.2008

                   
Pin It
   
   

Widgets

Danielle Proud Transforms A Townhouse With Carpet Craziness As A Marketing Campaign




The "funonthefloor" Fun house is a traditional Georgian townhouse whose interior has been transformed by the UK's cross stitch Queen, author, interior designer and DIY crafter, Danielle Proud and her team of DIY project experts.

Lord Harris of Peckham, chairman and chief executive of Carpetright, won the support of rivals when he asked them to help fund the campaign to turn around the image of carpets. Carpetright is putting a million pounds towards the TV and billboard ads.

They've turned it into a living, breathing showcase of the latest carpet trends, technologies and home decorating ideas. Curated with Danielle's signature craft queen touch, the house - through six dramatic and distinctively themed rooms - highlights the transformative power that carpet can have in any home, and places carpet at the forefront of interior decorating style.

Danielle Proud

above: Craft Queen, DIY fanatic, interior designer and busy Mom, Danielle Proud is on a mission to carpet the nation! Learn more about her and her book, House Proud, here.

The FunHouse:

above: Entrance

above: Hallway

above: Stairs

above: Livingroom

above: Livingroom


above: Bedroom

See the carpet companies supporting this campaign here.

3 comments:

alex in wonderL.A.nd said...

The afghan stair runner is GENIUS. And it totally makes me think of my late aunt who would have seen it and fallen in love and run it up the two upper floors of their Great Neck home. I have to send this to her daughters. Too cool.

Danielle said...

thanks alex - it was soooo much fun designing that house!! i'm trying to think of something different to do at my own home now, and all i really want is that same stair runner!! danielle proud x

Anonymous said...

You have provided an awesome website.\nHere is my site sticker

C'mon people, it's only a dollar.
Related Posts Plugin for WordPress, Blogger...

http://www.madisonstyle.com/womens-shoesMattel delivers play every day - Shop online at Mattel Shop!




Press And Advertising

Please go here to learn about this blog's demographics and advertising opportunities.
Creative Commons License The images, text and information by laura sweet on this site are licensed and protected under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. If you reproduce or re-purpose, be sure to credit this blog and link back to the post. Thanks.