With all the talk out there about how important it is to use social networks (often referred to as web 2.o or social media) to promote not only yourself, but also products, companies, brand image and more...you may be wondering which ones will bring you the most potential traffic and audience.
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Where to start?
Well, below are the most visited social networks as of february 2008, as calculated by Compete.
(click on the chart to enlarge)
UPDATED - 3/13
* Myspace was down slightly from February 2007 in terms of total US visits. However, the networking giant still holds a commanding traffic lead over all other Social sites.
* Facebook visits fell slightly from January 2008 to February 2008, but over the year the site has grown by over 75%. In terms of US visitors, it is now about one half the size of Myspace, but receives about 1/3rd as many visits.
* Niche markets are still attractive in terms of Social networking: Cafemom (a social network geared towards mothers), Linkedin (a networking site for professionals) and Fubar (“the first online bar”) all grew by 5X or more from February 2007 through February 2008. Fubar, in fact, exploded into the top 20 networks from relative obscurity one year ago.
* Innovative business models also had success in 2007: Communication platform Twitter, and white label social network Ning, both found a dramatically larger audience in the past year.