From LVMH press release:
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Louis Vuitton has produced the first corporate advertising film in the history of the brand, expressing its unique identity and values. The captivating film evokes travel as a discovery of the world and a process of self-discovery. The campaign broke on February 15, 2008.
Images and music combine to create an atmosphere of escape as the camera encounters landscapes and faces as if in a dream, accompanied by the captivating Gypsy guitar of composer Gustavo Santaolalla, who won Oscars for his scores of Babel and Brokeback Mountain.
Questions appear on the screen, asking viewers: "Where will life take you?", "What is a journey?", "Does the person create the journey, or does the journey create the person?"...
Above: Louis Vuitton's first corporate advertising film © Louis Vuitton
The new TV ad follows the Louis Vuitton's "Core Values" corporate campaign featuring Mikhail Gorbatchev, Catherine Deneuve, André Agassi and Steffi Graf. This Louis Vuitton's first corporate advertising presents travel as a personal journey, without recognizable stars or products, references to the brand or even recognizable places. The effect is a total and immediate immersion.
This first-ever on-screen corporate campaign by a luxury house has been translated into thirteen languages. It will be shown worldwide in selected movie theaters and on cable and satellite TV channels throughout 2008.
Film Director: Bruno Aveillan
Soundtrack: Gustavo Santaolalla
Creative Director: Christian Reuilly (Ogilvy&Mather)